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Respect Your Universe, Inc. Appoints Erick Siffert as Chief Operating Officer

June 8, 2011 - LAS VEGAS, NV

Respect Your Universe (OTCBB: RYUN) (the "Company") is pleased to announce it has appointed Erick Siffert as Chief Operating Officer of the Company effective June 7th, 2011. His responsibilities will include managing the key components of Supply Chain including Sourcing, Raw Materials, Product Development and Delivery to customer.

Mr. Siffert previously served as Director of Product Operations at lululemon athletica where he devised and implemented protocols and business practices in the areas of sourcing and product development for an internationally recognized company. His vision, dedication, and drive was an integral part of the success story that has become lululemon.

Mr. Siffert also served for over 19 years at Nike Inc. where he developed global sourcing strategies for the Nike Outdoor and Global All Conditions Gear divisions. Under his guidance and by executing his strategies and innovations, he streamlined sources and processes helping Nike Outdoor product realizing some of the greatest results the brand had ever seen in terms of profit, growth, and branding. Mr. Siffert also managed the Nike European Liaison Office and was instrumental in helping open and expand sourcing throughout Europe with great success.

Erick Siffert said of his appointment, "I am extremely excited to join the Respect Your Universe leadership team. To have the opportunity to build an authentic training brand based off the true heritage of Mixed Martial Arts, and to be able to communicate this through product, is extremely motivating. MMA is one of the true cross training sports in the world today. Why not build a brand that truly provides premium training gear that will transcend into other sports and activities while making you look and feel good in the process. I'm in!!"

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium training apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium training gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements

Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may", "could", "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements". Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry an market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

Corporate Information:
Respect Your Universe, Inc.
Investor Relations:
+1-888-455-6183 ext 102


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