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Reality Cooking Star Sharone Hakman Launches Line of Scene-Stealing BBQ Sauces


June 9, 2011 - LOS ANGELES, CA

It brought "secret weapon" heat to the competition, earned praise from some of the toughest food critics around and satisfied a room of hungry truckers -- and now anyone can take home reality cooking star Sharone Hakman's smoky, smooth and sophisticated BBQ sauce. Today marks the official debut of Hak's BBQ Sauce, a premium all-natural sauce line developed by the self-taught Hakman, who was a finalist on the first season of FOX's hit culinary competition series MasterChef™ and whose refined sauces were praised throughout the competition.

"BBQ is second nature to me, and I've been working on different sauce recipes as long as I can remember," said Hakman, who grew up in a working-class Los Angeles neighborhood and found his way to the kitchen at an early age, where he instantly felt at home. "When I made it onto MasterChef™, I was able to use some of my recipes in competitions, including feeding marines and satisfying hearty appetites during a big truck-stop challenge, and everyone was blown away by the sauce. I knew I was on to something, and quickly left behind my job in finance for good -- and now it's all about BBQ! I've been refining BBQ recipes used on the show, and can't wait for people to try it."

Hak's BBQ Sauce is smartly packaged in a 15.5-oz sleek glass flask with a modern black label and uses all-natural quality ingredients with no added preservatives. Chipotle Bourbon is the debut flavor for the line, which will be joined by Thai Chile Tamarind and Habanero Pineapple releases later this year. Future plans include BBQ rubs and marinades.

The launch Chipotle Bourbon offering sets the bar high for the gourmet BBQ sauces, embodying complex layers of sweet and tangy akin to a perfectly aged scotch. Punctuated by caramelized onions, a deep smack of bourbon and smoky roasted chilies, the flavor starts off smooth then develops a slow, satisfying heat on the palette.

"This sauce isn't for your average cowboy!" says Hakman, who since his TV debut is also having fun cooking up a storm for Hollywood A-listers and celebrity chefs. "The sauce is masculine, yet refined and sophisticated too. It pairs with cigars and ribs just as well as your everyday burgers and grilled veggies."

Hitting the market just in time for the grilling season, Hak's BBQ Sauce is available exclusively at www.haksbbq.com and retails for $8 per bottle or $18 for a three-pack; it is also available for restaurant bulk purchase. On the site, visitors can also score great BBQ recipes, serving suggestions and BBQ tips. For more information visit www.haksbbq.com, and for retail inquiries contact sales@haksbbq.com.

About Hak's BBQ Sauce
Hak's BBQ Sauce is a sophisticated line of premium BBQ sauces launched in 2011 by self-taught chef Sharone Hakman. The line was inspired by Hakman's appearance on FOX's MasterChef™, a cooking competition series for amateur chefs, in which his "secret weapon" sauce scored big. The sauce is now available for all to enjoy at www.haksbbq.com, with more flavors and additional BBQ condiments to come. Keep up with the latest news at www.facebook.com/haksbbq.

Editor's note: Media samples are available upon request. Contact Amanda Foley, amanda@duopr.com.

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Media Contact:
Amanda Foley
Duo PR, for Hak's BBQ Sauce
206-957-1387
amanda@duopr.com

MarketWire

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