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REMINDER: Cumberland Farms Once Again Celebrates the New Year With Free Coffee


December 30, 2011 - Framingham, MA

For the fifth consecutive year, Cumberland Farms will offer free coffee starting at 5 pm on Saturday, December 31, 2011 until 5 am on Sunday, January 1, 2012. An annual community service tradition, Cumberland Farms encourages customers to stop by any one of Cumberland Farms' 585 locations, except those that offer Dunkin' Donuts, for a free cup of Farmhouse Blend coffee, iced or hot.

"The New Year's celebration is a fun and festive American ritual. We are a company rooted in tradition; giving back to the communities we serve is a long-standing Cumberland Farms belief." -- Ari Haseotes, President

To find a location please visit www.cumberlandfarms.com.

About Farmhouse Blend
Farmhouse Blend is made from 100% Arabica beans, giving it a mellow, medium blend with a unique balance of aroma, body and flavor. At 99 cents any time, any size, iced or hot, Cumberland Farms Farmhouse Blend will change the way consumers think about convenience store coffee.

About Cumberland Farms
Cumberland Farms makes life easier for busy people every day. What started in 1939 with a cow and a dream has grown into a network of convenience stores across 11 states. Three generations later, Cumberland Farms is still family owned and operated, and continues to reflect the values it was built upon: envisioning a better way to serve customers by providing the best possible products at the best possible prices. Whether you're buying a cold Chill Zone drink, a hot or iced cup of Farmhouse Blend Coffee, or filling the gas tank, convenience and customer service is key. Cumberland Farms also has a long heritage of giving back to the communities where it operates from feeding the hungry and serving the disabled to supporting local sports teams and fundraising. For more information about a Cumberland Farms near you, please visit us at www.CumberlandFarms.com or follow us on Twitter at www.twitter.com/cumberlandfarms.

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