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Pulse Beverage Appoints Internationally Acclaimed Nutrition Expert Dr. Pam Peeke to Advisory Board


June 16, 2011 - DENVER, CO

The Pulse Beverage Corporation (OTCBB: PLSB) ("Pulse" or the "Company") makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages is very pleased to announce the Advisory Board appointment today of Dr. Pam Peeke, MD, MPH, FACP www.drpeeke.com.

Dr. Peeke is an internationally recognized expert, physician, scientist and author in the fields of nutrition, stress, fitness and public health. Dr. Peeke is Assistant Clinical Professor of Medicine at the University of Maryland School of Medicine. Dr. Peeke is a Pew Foundation Scholar in nutrition and metabolism and is a Fellow of the American College of Physicians. At the National Institutes of Health (NIH), Dr. Peeke investigated the relationship between chronic stress, nutrition, and weight gain. Dr. Peeke was the first senior research fellow at the NIH Office of Alternative Medicine.

Serving as Chief Medical Correspondent for Discovery Health TV, Dr. Peeke was featured on the award winning "National Body Challenge" Series and is the host of the "Could You Survive?" Series, based upon her national bestselling book Fit to Live. Magazines including O, Prevention, Fitness and More feature her columns and editorials. Major television and radio networks including CNN, Fox and NPR interview her as a regular in-studio science and health news commentator. Dr. Peeke is chief lifestyle expert for WebMD's 50 million members. Dr. Peeke serves as spokesperson for the American College of Sports Medicine in its global initiative, Exercise Is Medicine, and she has been recognized by the National Library of Medicine as one of America's leading physicians. Dr. Peeke is founder and president of The Peeke Performance Center for Healthy Living™.

Bob Yates, CEO of Pulse, commented, "Dr. Peeke is a thought leader in both science and business, as it relates to marketing and branding, and with her well-known breadth of knowledge in the beverage sector and baseline mission to promote healthy lifestyle through the consumption of whole foods and beverages, we have a mutually agreed upon vision and this shared passion will translate into a relentless drive to help Pulse succeed."

Dr. Peeke said, "I'm looking forward to working with Bob and his team to meet the challenge of addressing the needs of consumers who are striving to live a healthy lifestyle."

Details of the Company's business, finances and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

About The Pulse Beverage Corporation (OTCBB: PLSB)
The Pulse Beverage Corporation manufactures, distributes and markets the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: www.pulsebeverage.com.

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission

ON BEHALF OF THE BOARD

The Pulse Beverage Corporation
-------------------------------------------------
Robert E. Yates
Chairman and CEO

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