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Pop Music Artist CHIOKE DMACHI Releases Highly Anticipated "BOYZ DON'T CRY" on VEVO


June 24, 2011 - LOS ANGELES, CA

CHIOKE DMACHI is one of the most promising pop music artists to arise out of the music scene recently. His heart-felt lyrics and message of cause and movement are embodied in his inspirational sound on "BOYZ DON'T CRY."

Packing a punch from beginning to end, the video proves CHIOKE's vocal ability as well as his strength in writing and true musicianship. CHIOKE made use of an actual band rather than produced sounds for the "BOYZ DON'T CRY" video, giving the song its rawness and non-stop vigor. The video features band members Tyler Ritchie on guitar, Aaron Jarboe on drums, and on keyboard, Anthony Schubert, who also penned the single as co-writer alongside Dmachi. The song delivers with clarity and forcefulness necessary to make CHIOKE DMACHI shine above the rest -- the type of originality not often seen in pop music in awhile.

CHIOKE DMACHI is set to release a full album this fall, with his sights set on becoming a chart topper. Dmachi has been in the studio with super producer Cash Callaway, who also skillfully produced "BOYZ DON'T CRY." The project was executive produced by Scotch Ellis Loring. Loring is no stranger to the industry; he has appeared in films such as Vanilla Sky, Fight Club, and Fox film Firehouse Dog in which he wrote and performed the song "Lost Till I Found You," which plays over the closing credits.

Chioke Dmachi is currently collaborating and rehearsing with Shauney Baby Recke as his musical director for his upcoming performances. With Shauney Baby's accolades including Pussycat Dolls and will.i.am, Chioke's journey to music domination is moving in the right direction.

Artist Statement:

"As a little boy growing up, this is what I was told, not by just other kids, but adults too... be a man, grow a pair, only the strong survive. The song is about letting people, men and women, know it's ok to feel how you feel, and express that. We all have feelings, it's ok to let them out." - Chioke Dmachi

The single is currently available on iTunes at http://itunes.apple.com/us/artist/chioke-dmachi/id423788711.

The video released on VEVO currently available at http://vevo.ly/jxt4Qr.

Get Social with CHIOKE DMACHI

www.dmachi.com
Twitter@dmachi
Twitter@dmachifans
facebook.com/dmachi
youtube.com/chiokedmachi
myspace.com/chiokedmachi

Embedded Video Available

Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=1655731

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