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Panasonic Introduces New Distribution Program for Its Business Telephone Systems


March 29, 2011 - Secaucus, NJ

Panasonic, a leader in business telephone systems, today announced the introduction of a new regional channel distribution program for its business telephone systems (BTS) in the U.S. market. This program, which complements and enhances Panasonic's existing distribution structure, allows regional distributors localized in specific geographies within the U.S. to participate in distributing Panasonic BTS products for the first time. These distributors bring to the table their own specialized dealer networks that will help expand the overall channel reach for Panasonic BTS products and allow the introduction of BTS product to more end-users than ever before.

The program, known officially as the Panasonic BTS Tier II Distribution Program, will launch in May 2011. It will offer smaller dealers the opportunity to reap the benefits of being part of the Panasonic BTS dealer network, including the scalable BTS product line, simple configuration tools, powerful proposal templates, award-winning training support, and accessible, knowledgeable customer service.

Regional distributors serve a local dealer base in a very customer-centric way, allowing them to capture previously untapped market opportunities. Atlantel, Inc., in Georgia and King Technologies in Tennessee are the first two regional distribution partners to join the new program.

For more information on Panasonic business telephone systems, please visit www.panasonic.com/bts.

About Panasonic System Networks Company of America
Based in Secaucus, NJ, Panasonic System Networks Company of America is a unit of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC). A comprehensive business-to-business solutions provider, the company develops and delivers reliable, affordable, and flexible solutions for communication, collaboration, security and productivity. The complete suite of solutions addresses home and business communications, security and surveillance systems, retail information systems, office productivity solutions, and high definition visual conferencing, keeping Panasonic customers connected, informed, accessible and secure. Information is available at www.panasonic.com/psna. Additional company information for journalists is available at www.panasonic.com/pressroom.

Editorial Contacts:

Martha Whiteley
Panasonic
201.348-7781
martha.whiteley@us.panasonic.com

Dakota Carey
GLA Communications
908-889-8300 Ext. 105
dakota@glapr.com

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