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Natural Beauty Company Ecco Bella Announces Gift Program in Support of Adopt-A-Shelter Cat Month

June 9, 2011 - West Orange, NJ

Sally Malanga, Founder of Ecco Bella, a natural beauty company providing organic personal beauty products that are not tested on animals, has announced a gift program to encourage its customers to bring home a bundle-of joy -- a shelter cat.

"June is national Adopt-A-Shelter Cat month. It's also kitten season, when thousands of newborns join the millions of cats already in shelters across the country," says Ecco Bella founder Sally Malanga, who is also a board member of Friends of Animals. "A great way to solve this problem of overcrowding is to visit your local animal shelter and become a proud parent," continues Malanga.

Ecco Bella is offering $10 and $20 gift certificates during June as an incentive to those who provide a loving home to these beautiful and intelligent animals. Customers who adopt a shelter cat are encouraged to send a photo of the animal to in order to receive a $10 gift certificate towards Ecco Bella products. Because black cats are usually the last to be adopted, Ecco Bella will reward black cat adopters with a $20 gift certificate.

Malanga also encourages animal lovers everywhere to become a member of Friends of Animals, and to support the organization's low-cost spay/neuter program to help keep dogs and cats out of shelters. "Neutering is the most effective method of preventing unwanted births and the subsequent abandonment of animals," continues Malanga.

As part of this campaign, Ecco Bella is also supporting the No-Kill Conference, an effort by the No Kill Advocacy Center, which works to end the systematic killing of animals in U.S. shelters. "The conference is already sold out," Malanga states. "The Center hopes to educate and inspire the public by promoting swift adoptions of innocent animals, whose only crime is their lack of a home. We hope to transform animal shelters into true havens."

Ecco Bella,, is a natural beauty company which recognizes that humans have a deep connection to nature, and which advocates the peaceful co-existence of all living beings.

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For more information contact:
Michael Jay
Ecco Bella Campaigns Director
877-696-2220, extension 25
Email Contact


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