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Mobile Marketing PR: How to Create Apps for Reaching Millions With Your Message


February 16, 2011 - Oakland, CA

PR professionals looking reach millions of readers with their message via mobile apps should attend this new teleconference titled: "Mobile Marketing PR: How to Create Apps for Reaching Millions with Your Message."

In just 90 information-packed minutes, PR University's panel of mobile marketing experts will show PR pros how to "mobilize" their marketing and PR content so consumers can access it on their BlackBerries and other mobile devices.

This exclusive professional development seminar will reveal the best and worst practices in mobile marketing today -- and outline exactly how mobility is changing what PR pros need to know to create a program that works with mobile audiences. What's more, our panel will outline the best tools (from devices like phones, netbooks and tablets to apps and even networks) to help PR pros mobilize their content to reach mobile audiences, reveal how to create a "mobile site" using tools like Wordpress Plug in and MoFuse Premium -- and give PR pros proven best practices for creating successful integrated mobile strategy for their company or clients.

This exclusive PR University webinar takes place on Wednesday, February 23, at 1PM EST (noon CST; 11AM MST; 10AM PST).

Featuring:

Lou Ragg, VP, Internet Operations and Marketing, MGM Resorts International

Rod Nicolson, VP, User Experience Design & Workflow, PR Newswire

Shel Holtz, ABC, Principal, Holtz Communication + Technology

What PR Pros will Learn:

  • The Opportunity: Key metrics and stats to take to management underscoring why PR must break into mobile marketing now -- or lose ground to competitors

  • Mobile Marketing Primer: Common myths, essential concepts and key definitions that PR, communications and integrated marketing must understand before strategizing mobile programs

  • PR Roles and Budgets: Who owns mobile marketing -- and how PR can lead the charge at their company or client to grab a slice of the mobile budget

  • Mobile Campaign Planning Template: Audience, goal, timing, team, resources and results -- how to strategize and then execute mobile campaigns from concept to can

  • Mobile App Breakdown: How to know if you need a mobile app -- plus tips for creating and executing low-cost successful mobile apps on today's top mobile device platforms

  • The types of content that best drive mobile success -- from viral contests to web video and more

  • Essential Technology and Tools: The best tools (from devices like phones, netbooks and tablets to apps and even networks) to help PR pros mobilize their content

  • How to create a mobile site using tools like Wordpress Plug in and MoFuse Premium

  • How to integrate mobile efforts with their social media and even traditional media programs

  • ROI Tips: How to measure the success of their mobile program to prove it's playing a vital role in boosting revenues, perception and reputation

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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Contact:
Jon Greer
Email Contact

MarketWire

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