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Marketfish Names David Fowler New Chief Privacy Officer


June 8, 2011 - SEATTLE, WA

Marketfish, a comprehensive platform for list-based marketing campaigns, today announced that the company has named David Fowler, an email marketing veteran, as its first Chief Privacy Officer. Mr. Fowler has more than 20 years of experience as a marketing executive, and has spent the last eight years of his career strictly focused on privacy, online convergence, email marketing, and deliverability. Fowler will report to Marketfish Chief Executive Officer Dave Scott.

"We're excited to have David Fowler join our leadership team," Scott said. "As one of the top experts in the world on privacy matters, he'll ensure the safest possible environment for our advertiser clients and publisher partners." By hiring Fowler, Marketfish is signaling a deep commitment to privacy.

"To achieve optimal campaign performance, client engagement and results for marketers, a commitment to privacy and email best practices must be adopted within their respective business models," said Fowler. "I am committed to defining and deploying known privacy strategies and email best practice policies that will enhance Marketfish's value proposition to our clients and industry partners."

Fowler will be responsible for defining and overseeing Marketfish's privacy policies, as well as driving the company's strategies for maximizing email deliverability to the inbox. Prior to Marketfish, Fowler worked in senior management in a number of major companies in the United States and Europe. These companies range from prominent email and integrated marketing companies like Lyris Inc., Alterian, and Blue Hornet/Digital River to major telecommunications providers, including XO Communications and Qwest.

Fowler has spoken and consulted internationally. His speaking engagements have included the International Association of Privacy Professionals (IAPP), Federal Trade Commission (FTC), the American Marketing Association, and many more. He graduated from Marylhurst College in Portland, Oregon.

About Marketfish

Marketfish is a permission-based list marketing service provider. Its self-service platform makes creating and managing targeted lead generation campaigns simple and transparent. With more than 250 demographic categories to choose from, Marketfish's cloud-based platform enables users to reach their perfect audience in seconds, then track performance using real-time data. With a pay-by-campaign model, users only pay for what they need. Founded in 2008, Seattle-based Marketfish is currently funded by Rustic Canyon Partners, Javelin Ventures, and Accelerator Ventures. For more information, please visit www.marketfish.com or call (206) 905-1090.

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Jennifer Rivera-Ridless
BOCA Communications
415-738-7718 ext. 5
marketfish@bocacommunications.com

MarketWire

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