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Main Line Broadcasting Chooses Abacast's Digital Radio Platform


March 29, 2011 - Camas, WA

Abacast, a provider of streaming and monetization software and services to the radio industry, announced that Main Line Broadcasting has chosen the Abacast Digital Radio Platform for its online radio offering.

Main Line Broadcasting, a privately held company, operates 19 stations in Louisville, KY; Richmond, VA; Dayton, OH; and Hagerstown, MD. Main Line will be using all components of the Abacast platform including ad insertion, ad campaign management, audience analytics, end-user media player, hosting and streaming, and SoundExchange-compliant royalty reporting.

"After an extensive evaluation process we've chosen Abacast," said Dan Savadove, CEO of Main Line. "We are laser-focused on building our digital revenue base, and the Abacast Platform enables us to efficiently generate digital revenue from multiple sources and to grow our audience with stable, predictable streaming costs."

Abacast's solution for Main Line provides a rich set of digital radio services and enables a wide variety of revenue sources including real-time inserted audio ads, synchronized banners for call to action ads, pre-roll video ads, rotating banner ads, and player sponsorships. The Abacast Digital Radio Platform also provides third-party national ad sales partners, industry-standard audience measurement analytics, SoundExchange-compliant royalty reporting, high quality streams on its robust radio streaming network, and a rich media player including Facebook and Twitter integration, song ratings, and additional features to keep listeners engaged with the station.

"Abacast is working hard to provide broadcasters with digital solutions that enable their stations to maximize their digital revenue," said Rob Green, Abacast CEO. "We're very pleased that Main Line chose Abacast and values our software platform and revenue generation capabilities."

About Abacast (www.abacast.com)

Abacast is a digital radio service provider offering one of the most complete platforms of streaming, advertising, and analytics services available from a single vendor. Abacast's digital radio services drive advertising revenue, build listener loyalty, grow audiences, and deliver top-quality user experiences. Abacast was founded in 2000 and has successfully served hundreds of customers and hundreds of millions of consumers.

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Contact:
Abacast
Jason Vosburgh
360-834-5229, ext. 106
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