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MEDL Announces Appointment of New Chief Financial Officer


December 5, 2011 - Fountain Valley, CA

MEDL Mobile Holdings, Inc. (OTCQB: MEDL) (OTCBB: MEDL), an incubator and aggregator of mobile technology, announced today it has hired Paul Caceres as its new Chief Financial Officer effectively immediately. In conjunction with the appointment, David P. Lieberman, the Company's Chief Financial Officer, has resigned effective November 30, 2011.

"We thank David for his contribution to the firm and wish him the best of luck as he pursues other interests," said Andrew Maltin, Chief Executive Officer of MEDL Mobile. "While David will be missed, we are fortunate to have found an experienced CFO in Paul Caceres. Paul brings experience in both accounting and capital markets, having served many years as CFO for CAM Commerce Solutions, a NASDAQ technology company. We anticipate a smooth transition with Paul, which will allow us to remain focused on our sales pipeline while expanding our customer base, and scaling our library through custom development, partnerships, the MEDL incubator and acquisitions."

Prior to MEDL, Paul provided financial management consulting services to small emerging growth companies in the technology, biotechnology and mobile software industries. From 1987 to 2008, he served as Chief Financial Officer of CAM Commerce Solutions, a company engaged in the business of marketing eCommerce software solutions and providing payment processing services, web hosting services, technical support services, and application software. Paul left CAM Commerce Solutions in 2008 after helping to orchestrate a successful exit for the shareholders by selling to a private equity firm for $180 million in cash. Paul is a Certified Public Accountant, licensed in the state of California. He received a bachelor's degree in business administration from the University of Southern California.

About MEDL Mobile
MEDL Mobile, Inc. is an early leader in the emerging mobile applications software market. MEDL is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 84,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands via mobile advertising networks and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations. MEDL has developed and is developing more than 75 unique mobile apps for customers such as Monster.com, Emirates Airline, Medtronic and Telefonica.

For more information about MEDL Mobile, please visit http://www.medlmobile.com.

Forward-Looking Statements
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL, Inc.'s industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.

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For more information, please contact:
Company:
Andrew Maltin
Chief Executive Officer
Phone: +1-714-617-1991
Email: Email Contact

Investor Relations:
Ted Haberfield
President
MZ North America
Tel: +1-760-755-2716 (US)
Email: Email Contact
Web: http://www.mz-ir.com

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