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Listener Driven Radio (LDR) Launches LDR.Takeover Platform With Bonneville's WTMX-FM in Chicago as Its First Affiliate


February 16, 2011 - Cleveland, OH

Listener Driven Radio (www.listenerdrivenradio.com) today announced the release of its latest software offering -- LDR.Takeover. With a lucrative set of new features and capabilities, LDR.Takeover provides radio stations the next step in leveraging the power of social media to grow ratings and revenue. The product is optimized for daytime, drive time or evening programming and designed for stations looking to offer increased control to listeners for specific time slots and shows.

Bonneville-owned WTMX-FM 101.9 The Mix, a perennial leader in Chicago radio, is the first station to launch the platform. WTMX will engage LDR.Takeover for U Mix It, a new nightly show, allowing listeners take control of the station. The program launches February 16 at 8 p.m. CT. The station has already sold a premium digital sponsorship to Pepsi for the program.

"U Mix It is a new social music experience for Chicago music fans," said Bonneville Senior VP/Programming, Greg Solk. "Never before have Chicago-radio listeners had this level of control and influence. Now every weeknight at 8 p.m., our audience becomes the Music Director of minute-by-minute programming."

With heavy Facebook and Twitter integration, LDR.Takeover offers listeners real-time control of a radio station's programming, allowing them to move songs in the playlist queue; recommend songs for airplay; receive SMS text messages, IMs, or e-mails when their favorite songs play; and dedicate songs to friends via Facebook. LDR.Takeover also has a built-in music recommendation engine to introduce listeners to new music.

Daniel Anstandig, President of LDR said, "The entire Bonneville-Chicago team has been closely involved in the rollout of the LDR.Takeover platform. Their vision for real-time collaboration with the audience combined with our group's knowledge of social media has resulted in an entirely new and paradigm-shifting way of programming radio."

The LDR.Takeover platform also ties directly into RCS Nexgen Automation and a number of other automation systems. Like all LDR products, it's white-labeled for each station to brand as they choose. It's the second product offering from LDR designed for broadcasters. The company's original platform, LDR.1, continues to add features and affiliates. It is now used by stations in more than 50 markets globally, including New York, Philadelphia, Atlanta, Detroit, Paris and five major markets across Canada. More information is available on LDR at http://www.listenerdrivenradio.com.

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Contact:
Chrissy Sutphin
LUCK Media
818-232-4175

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