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Instead of a Tie, Give Older Dads Independence on Father's Day

June 9, 2011 - CHATTANOOGA, TN

For children of older dads, finding a gift for Father's Day can be challenging -- the classic ties and power tools become gifts of the past while many gadgets and gizmos aimed at today's dad aren't designed with seniors in mind. Recognizing this dilemma, Clarity, a division of Plantronics (NYSE: PLT), is celebrating Father's Day by discounting their senior-friendly P400 and C410 amplified phones which cater to dads who face common challenges associated with aging.

Such features include the phones' amplification technology for those with hearing loss; and large, simple buttons that make dialing painless on arthritic fingers and easy to see for those with reduced vision. The P400 even features PicturePerfect Dialing, which allows dad to dial more easily by having photo memory dial buttons pre-programmed to the phone.

"Every Father's Day, we celebrate with quintessentially paternal gifts -- fishing equipment, books, ties and so on," said Carsten Trads, president of Clarity. "For dads in their 70s and 80s, these types of gifts are not as helpful as they once were. Seniors are looking for security, independence and peace of mind, which is exactly what the P400 and C410 phones provide."

The National Retail Federation reported that last year, the average American spent $94.32 on a gift for Father's Day. From June 10th to June 23rd, both the P400 and C410 will be marked down to $49.99. The P400 and C410 can be purchased at RadioShacks across the United States or online at

Clarity is the leading manufacturer of amplified telephones and specializes in technology geared for seniors with helpful features and functionality for age-related disabilities.

For more information about Clarity and its products call 1-800-426-3738 or visit

About Clarity
Established in 1969, Clarity is a leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for those with hearing loss. A leader in sound amplification, Clarity's patented technologies, Clarity® Power™ and Digital Clarity Power™, provide customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. For more information about Clarity and its products, please call 1-800-426-3738 or visit


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