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HookLogic Selected as a Red Herring Top 100 North America Tech Startup


June 16, 2011 - NEW YORK, NY

Last night from the North America Forum in Hollywood, Red Herring announced its Top 100 awards in recognition of the leading private companies from North America, celebrating these startups' innovations and technologies across their respective industries.

Red Herring's Top 100 North America list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 winners. We believe HookLogic embodies the vision, drive and innovation that define a successful entrepreneurial venture. HookLogic should be proud of its accomplishment, as the competition was very strong."

"We're honored to be recognized as a 2011 Red Herring Top 100 North America winner," said Jonathan Opdyke, CEO of HookLogic. "The credit goes to our wonderful team and to our amazing clients and partners who have made our success possible."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in North America.

About HookLogic:
HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points. Headquartered in New York City, the company has offices in Ann Arbor, MI and Manchester, UK. Clients include Expedia, Overstock.com, and Kiddicare.com. Learn more at www.hooklogic.com.

Media Contact:
Crystal Sullivan
blast! PR for HookLogic
(919) 833-9975 x7004
Email Contact

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