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HookLogic Appoints John Grech as Vice President, Sales

June 9, 2011 - NEW YORK, NY

HookLogic, a leading provider of e-commerce media services and solutions, announced today that John Grech has been appointed as vice president, sales. As part of the leadership team, Grech is responsible for accelerating company growth by driving new client acquisition in the retail segment of the business.

"I had the privilege of working with John Grech collaboratively within the e-commerce and digital marketing space for over ten years, including our years at Net Perceptions," said Steve Jacob, SVP, worldwide sales. "John is the consummate sales professional and I am delighted to have him on our fast-growing team at HookLogic."

Grech brings more than fifteen years of experience in the e-commerce space, much of it deeply rooted in early stage enterprise software organizations. He has played various roles in sales, sales leadership and partner management for successful startups including Omniture and Net Perceptions, an early personalization pioneer.

In his recent role as Vice President of Sales at PowerReviews, the leading provider of social commerce solutions, Grech hatched the sales organization and grew the company substantially over his four-year tenure. He hopes to bring the same success to HookLogic.

"I have a natural affinity to transformational ideas and companies. This is why I'm so excited about HookLogic's unique approach to monetizing shopper audiences through proven business methods," said Grech. "This is an exciting inflection point in e-commerce and HookLogic is at the center of the movement."

About HookLogic:
HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points. Headquartered in New York City, the company has offices in Ann Arbor, MI and Manchester, UK. Clients include Expedia,, and Learn more at

Media Contact:
Crystal Sullivan
blast! PR for HookLogic
(919) 833-9975 x7004
Email Contact


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