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Healthy Skin Is In


February 16, 2011 - NEW YORK, NY

Healthy looking skin is a Hollywood staple and this award's season is no exception as celebrities don sexy slits, plunging necklines and backless frocks. Getting a gorgeous look does not take a team of professionals. Instead, the key to looking like a star starts with a healthy lifestyle. According to Mintel, a leading market research company, 92% of women say living a healthy lifestyle is important and they spend 1.7 hours a week reading or talking about having a healthier lifestyle. Henkel is focused on addressing this consumer interest with the launch of their first-ever lotions line -- Dial™ NutiSkin™ Lotions with BioNutrients. It is fortified with a unique BioNutrient complex that provides skin with a customized daily dose of nourishing moisture with a blend of vitamins, minerals and nutrients tailored to combat different skin needs -- the result, healthier skin in 3 days!

In addition to making an entrance in the lotions category, Henkel has partnered with celebrity dermatologist, Dr. Jody Levine, of Plastic Surgery and Dermatology of NYC, who offers simple tips to achieve healthy skin and your own red carpet glow.

Dr. Levine's Tips for the face:

  • Essential ingredients for a daily face regimen include an antioxidant, daily moisturizer with broad spectrum sun block and a retinoid or retinol.
  • When dealing with breakouts, stay away from spot treatments and using products like alcohol and benzoyl peroxide. Instead use an all over toner so that you don't create dry patches.
  • Exfoliating can be harsh on skin. I encourage my patients to use chemical peels rather than abrasive materials to exfoliate. I also like products with natural granules such as ground oatmeal and micro-sifted bamboo as they are gentle on skin.

Dr. Levine's Tips for the body:

  • A common misconception about sunscreen is that "waterproof" means that you are protected for the day. To be fully-protected, you should re-apply every two to three hours.
  • Look for moisturizers that contain vitamin F, such as Dial™ NutriSkin Dry Skin Lotion with Aloe, as it contains essential fatty acids and helps protect skin cells to prevent dry, scaly skin. This vitamin is especially great during winter and for those playing harsh weather sports.
  • Ceramides are a component of fat that is found in the barrier of skin. This barrier is important for preventing the skin from losing too much water and for enabling the skin to protect the body against infection. Those with dry skin often need more ceramides to maintain a healthy skin barrier.

Dr. Levine's Tips for total body health:

  • Green tea is an excellent source of antioxidants and can also act as an anti-inflammatory to sooth irritated skin and acne. Enjoy the natural benefits of green tea by drinking it or applying it topically.
  • As skin ages it becomes more susceptible to damage from the environment. Choose products like Dial™ NutriSkin Lotions that contain antioxidants, in addition to vitamins A, C and E, which will help slow the aging process by shielding your skin from free radicals.
  • One easy tip when it comes to clean skin is getting rid of loofas as they create a breeding ground for bacteria. Opt for a synthetic sponge since it can be rinsed clean after each use.

NEW Dial™ NutriSkin™ Lotions with BioNutrients are available at mass retailers nationwide in four variants: Dry Skin with Aloe, Extra Dry Skin with Shea Butter, Soothing with Chamomile and an Ultra-Hydrating Men's variant. It is available in three sizes: 3-ounce for $2.49, 12-ounce for $4.99 and a 21-ounce for $6.99. For more information on Dial™ NutriSkin™ Lotions and other Dial® products, please visit www.DialNutriSkin.com. Follow Dial at www.Facebook.com/Dial and via Twitter at www.twitter.com/DialNutriSkin for a daily dose of mind, body and lifestyle tips.

About Henkel
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $18.86 billion and adjusted operating profit of $1.84 billion in fiscal 2009. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

Disclaimer: The tips provided are the viewpoint of Dr. Jody Levine and not those of Henkel.

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Ashley Bain
Marina Maher Communications, Inc.
t: 212-485-6890
f: 212-355-6318
e: abain@mahercomm.com


WestGlen Media Relations
1-800-325-8677
info@westglen.com

MarketWire

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