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Hayes Martin Associates, Inc. Wins in Top Categories at the SoCal Awards 2011


September 28, 2011 - Newport Beach, CA

Hayes Martin Associates, Inc., a leading marketing, advertising and public relations firm, was a top winner at the recent SoCal Awards 2011, sweeping the evening's most important categories at this joint awards program showcasing the SMC's of the BIA of Southern California. The agency captured top honors in the following categories: Best Internet Marketing Campaign -- The Row/William Lyon Homes; Best Overall Advertising Campaign -- Augusta/William Lyon Homes; Community of the Year -- Rosedale/Rosedale Land Partners; and Best Signage -- the Village of Laguna Altura/Irvine Company Community Development. The winners were announced at the 'Raise your Glass Event' on September 24th at The Grove of Anaheim, an annual gala that encompasses all facets of new-home marketing and merchandising throughout Southern California.

The agency's achievements underscore its leadership in all facets of marketing and advertising, and notably, its emerging dominance in digital media. Hayes Martin Associates' win for Best Internet Marketing Campaign recognizes the firm's excellence and innovation in strategically creating a strong, effective digital canvas that was remarkably successful. In a shifting landscape, the agency has retooled its focus to master new channels of messaging that reaches and resonates with savvy new consumers, and this coveted SoCal Award is a validation that Hayes Martin Associates is indeed leading the way in this brave new world.

"In these most challenging of times, we are more determined than ever to create campaigns that connect with the consumer and boost revenue for our clients. I am so proud at the success we enjoyed during the recent SoCal Awards and I am deeply humbled by this prestigious acknowledgement from the industry," said Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc. "More importantly, I would like to once again congratulate our clients who know that smart marketing matters. Thank you to William Lyon Homes, Brookfield Homes and the Irvine Company for your confidence and trust in our team to make a meaningful difference in your marketing efforts and we look forward to another year of partnership and collaboration."

Hayes Martin Associates is one of the nation's leading marketing, advertising and public relations firms of residential homebuilders, land developers and master-planned communities. Since its founding in 1987, the award-winning firm has provided clients with the combined talents of a highly experienced and respected team of professional specialists.

The agency represents a client roster of highly regarded homebuilders and master-planned community developers including the Irvine Company, which relies on Hayes Martin Associates, Inc. for a broad spectrum of marketing expertise and strategic programs for the Villages of Irvine® and William Lyon Homes' Southern and Northern California Divisions, Rosedale Land Partners, LLC. and K. Hovnanian® Homes®. All enjoy a profitable marketing partnership with Hayes Martin Associates.

Hayes Martin Associates is also actively involved in numerous philanthropic organizations and institutions, including HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California and the Sisters of the Sacred Heart Retreat Center. Sandra Keedy currently serves on the Board of Directors for HomeAid and was recently appointed Vice President of Communications Marketing and Public Relations for HomeAid OC, which has raised millions of dollars since its inception in 1989 and whose mission is to build and maintain dignified housing where the transitionally homeless can rebuild their lives.

A full scope of the agency's capabilities is available at www.hayesmartin.com. Visit the website today to learn more. You may also follow HMA on Facebook and Twitter. Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660.

Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.

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