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Grupo Gallegos Honored at 43rd Annual North American Effie Awards With Two Trophies


June 8, 2011 - LONG BEACH, CA

Grupo Gallegos, an independent, creatively driven marketing solutions and advertising agency, announced today it was awarded two North American Effie Awards for its work with the California Milk Processor Board and the Ad Council for Hispanic Scholarship Fund. The trophies were distributed at the Effie Gala on June 7 in New York, NY.

The "Mucho Más Que Leche" (More Than Just Milk) campaign was awarded a silver Effie in the Beverage (Non-Alcoholic) category. The other two award winners are Gatorade, led by Chiat Day, and V8, led by JWT.

The Ad Council for Hispanic Scholarship Fund (HSF) campaign earned Grupo Gallegos a bronze trophy, the agency's second Effie of the year. This submission is a winner in the Hispanic category and the only winner in the category this year.

Grupo Gallegos does not have to share the success of these campaigns with another agency, as it was responsible for not only the traditional and digital advertising work, but also the media planning, media buying and event planning.

"We are extremely honored by these industry awards that have become a global symbol of achievement," said John Gallegos, President of Grupo Gallegos. "The awarded campaigns are inspired by the California Milk Processor Board's great story and continued courage to challenge conventional thinking."

"Mucho Más Que Leche" spanned traditional and digital outlets, including television, radio, interactive media, guerilla marketing, and experiential events. The campaign saw incredible success. After the launch of "Mucho Mas Que Leche," 57 percent of Hispanics reported buying milk more than once a week, compared to 48 percent in 2009.

The Ad Council for Hispanic Scholarship Fund campaign, "Tus Palabras de Hoy" (Your Words Today), addressed the problem that Hispanics are grossly underrepresented among college attendees and college graduates. The campaign was implemented through traditional and interactive media, including television, radio, and the HSF website. The campaign was considered a success, achieving more than 1,000 unique visitors to the HSF website and more than $2,000,000 in donated media to support the campaign.

These awards are not the first time Grupo Gallegos has been recognized by Effie Worldwide -- the agency was awarded the Bronze Trophy in the Hispanic category at the 2007 North America Effie Awards for the California Milk Processor Board's "Toma Leche" (Drink Milk) campaign.

Grupo Gallegos has led the path for blue chip clients such as Comcast, Target and Valvoline in efforts to effectively navigate and dimensionalize shifts altering the U.S. consumer landscape, as well as identify and predict macro trends driving consumers.

About Grupo Gallegos
Grupo Gallegos is an independent, creatively-driven marketing solutions and advertising agency. Recognized for its superior ability to target demographics through integrated campaigns, Grupo Gallegos has led the path for blue chip clients such as Comcast, Target, and Valvoline in efforts to effectively navigate shifts altering the U.S. consumer landscape, as well as identify and predict macro trends driving consumers. In 2010, Grupo Gallegos acquired Nine Two, an agency with a specialty in promotions, broadening the company's scope of marketing solutions and spectrum of services. That same year, it also received two gold medals and one silver medal at the HispanicAd Account Planning Excelencia (HAPE) Awards, designed to identify and reward the best account planning in the industry. In 2008, they were recognized as Multicultural Agency of the Year by Ad Age. Additionally, they have received the D&AD Silver Pencil, Gold FIAP Award, Cannes Silver Lion and the Gold Medal at the New York Festival. For more information, visit www.grupogallegos.com.

About Effie Worldwide
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the ever-changing marketing industry. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. This has taken shape in webinars, white papers, global conferences, winner showcases and more.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news.

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