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Greenhouse Delight Foods Highlights Study Showing Cost Benefits of Fresh Fruits and Vegetables

March 29, 2011 -

Abbotsford, British Columbia, March 25, 2011 - Greenhouse Delight Foods presents numbers that refute the perception that fresh produce is more expensive than other options such as processed food.

Health experts agree that fresh produce is essential for a well balanced diet. Eating the recommended amounts of fresh fruit and vegetables is essential for calorie reduction and to ensure consumers get many of the required vitamins and minerals they need on a daily basis.

Unfortunately many people don't know how inexpensive getting the proper daily requirement can be.

Determining the cost per serving of fresh fruits and vegetables can be a challenge for consumers, but fortunately all that work has been done for us.

Recently, the Produce Marketing Association commissioned ""The Perishables Group"" to conduct a study to determine the lowest average cost per serving for a consumer to meet daily dietary recommendations by purchasing nine servings of fresh fruits and vegetables. Data collected from more than 13,000 stores included sales at both everyday retail prices and promoted price. Items appearing in the study were limited to those that are typically eaten as a serving. Produce items, such as hot peppers, garlic and herbs, mainly used as ingredients, were not included.

The initial results showed that daily cost for nine servings was $2.18. But the news gets even better. If a consumer purchases only those fruits and vegetables which are consistently lower in price, the daily cost for nine servings dropped to $1.49

However it doesn't end there. If that same consumer focuses on purchasing fruits and vegetables that are on sale in weekly food page ads, flyers, etc., the average daily cost for nine servings drops to ONLY $.88

There are several different programs to help ensure consumers get the right amounts of fresh fruits and vegetables each day. The study chose the most onerous which was nine servings per day. If consumers followed a less rigorous routine the total daily cost dropped even further.

Greenhouse Delight Foods produces bell peppers, which are an excellent source of many of the necessary minerals and vitamins. Many people don't know that red bell peppers contain about 2 1/2 times more vitamin C than a whole orange.

Whole Foods has developed a new index to help guide consumers in selecting those fruits and vegetables with the highest nutrition. The index is called: Aggregate Nutrient Density Index or ANDI for short. An ANDI score shows the nutrient density of a food on a scale from 1 to 1000 based on nutrient content, and places red peppers at the number three position in nutritional value for all non green vegetables.

Greenhouse Delight Foods hopes that if consumers possess the knowledge of how inexpensive fresh fruits and vegetables really are they will consume more of them.

Greenhouse delight has produced a short video, highlighting information from the Produce Marketing Association study, which can be viewed by clicking on this link. If the link is not enabled please visit the
Greenhouse Delight Foods Inc. website at or call 604-856-3511 for more information.

Barry Morgan, CFO
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Source: InvestmentPitch via Thomson Reuters ONE


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