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Fujitsu and Folli Follie Collaborate to Launch Mobile Phone in the Chinese Market


June 16, 2011 - Shanghai and Tokyo

Fujitsu today announced the development of its F-022 mobile phone for the Chinese market. The new mobile phone, a result of collaborative efforts undertaken together with jewellery, watches and accessories brand Folli Follie, is not only gorgeously designed but also capable of simplified Chinese character display and input. A hugely popular brand in Japan, Folli Follie also operates approximately 100 stores in China. Sales of the F-022 mobile phone will commence from June 24, 2011 at Beijing Digital Telecom Co., Ltd., one of China's largest mobile phone chains with over 1,000 stores.

The softly illuminated front casing of the F-022 mobile phone is adorned with a glitter-motif design including a diamond-like jewel block of two-karat cubiczirconia. As another totally unique feature, users can enjoy a continuously fragrant mobile phone by spraying a perfume of their choice onto the detachable fragrance chip located on the mobile phone's reverse side. In addition, the F-022 is equippedwith a high-performance, 8.1-megapixel camera that not only is up to digital camera level standards but also takes outstanding photos of people by enhancing the beauty of skin tones with its "beautiful skin" mode, together with enabling photos thathighlight large, natural-looking eyes with a "pupil tracking" mode. This Fujitsu mobile phone goes even further, staying ahead of other manufacturers as it is equipped with a water-resistant (rated IPX5/7/8) and dust-resistant (rated IP5X) technology. Overall, a stunning design, a fragrance feature and ability to showcase a user's unique personality makes this phone a delight to keep close and carry.

Expected target users are 20 to 40 year-old women with a well-developed sense of fashion. TheF-022 mobile phone will utilize circuits made available by China-based carriers China Mobile and China Unicom.

For specifications, please see http://www.fujitsu.com/global/news/pr/archives/month/2011/20110616-02.html.


About Beijing Digital Telecom Co., Ltd.

Company name: Beijing Digital Telecom Co., Ltd.
Chairman: Liu Songshan
Headquarters: 4F, Yi'an Business Building, No.18 Yi'an Jiayuan, Beiwa Road Xili, Haidian District, Beijing
Stores: Over 1,000
Employees: 7,000
Business: Mobile terminal device sales and services
Capitalization: RMB 5 hundred million

About Fujitsu Ltd

Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$55 billion) for the fiscal year ended March 31, 2011. For more information, please see: www.fujitsu.com

Source: Fujitsu Ltd

Contact:

Fujitsu
Public and Investor Relations
http://www.fujitsu.com/global/news/contacts/
+81-3-3215-5259





Copyright 2011 ACN Newswire. All rights reserved.

ACN Newswire

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