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Fred DuFresne Joins Augme Technologies' Advisory Board


June 8, 2011 - NEW YORK, NY

Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that Fred DuFresne has joined its Advisory Board with a primary focus on enforcing and monetizing Augme's intellectual property rights.

Fred DuFresne is currently a Senior Advisor at ipCapital Licensing Company and has a proven track record as an inventor, educator, and entrepreneur. Mr. DuFresne founded and developed numerous companies including Interactive Systems (1976), Knowledge Based Technologies (1993), WebMate Technologies, (1996), iNET911.com, Inc. (1998) and CeriNet (2002). He joined Digital Equipment Corporation when it acquired his company, Interactive Systems, and subsequently held numerous positions at Digital in software engineering, marketing, engineering systems, and education support systems. He also had primary responsibility for the MARC and MARS product lines, including the mainframe class systems. Subsequently, he held hardware, software and management positions with the groups responsible for many of Digital's advanced products, including DecTalk, Calyx, Gigi, and the Rainbow personal computer. In his last post with Digital, Mr. DuFresne was responsible for the management of all intellectual property previously held by Philips Computer Systems, working directly with Digital's legal staff to identify and analyze the acquired patent portfolio.

After leaving Digital, Mr. DuFresne founded one of the first Internet development companies, WebMate Technologies, which was responsible for the initial web presence of numerous high profile companies, including State Street Bank, EG&G, The New England Journal of Medicine, WCVB TV Boston, and The Boston Athletic Association (organizers of the Boston Marathon).

Mr. DuFresne is the inventor of US patent No. 5,835,712 and others involving server-side processing of web pages. He has been the recipient of significant industry accolades and was named by Interactive Week as "one of the most influential people" involved in the creation of the Internet. In addition he has extensive experience in the health care and medical device fields, having developed cancer treatment regimen administrative support tools, drug interaction detection systems, and an intravenous device selector. Mr. DuFresne was the principal researcher for US patent No. 6,012,034, entitled "System and method for selecting an intravenous device," now owned by Becton Dickinson, and he has worked for Glaxo Wellcome Inc., Wellcome Oncology, SmithKline Beecham Pharmaceuticals and Roche Laboratories. A frequent speaker on Internet-related subjects, Mr. DuFresne has authored two presentation books, "The Internet and Your Business -- Making Money on the Superhighway" (1994) and "Providing Public Services on the Superhighway" (1995).

On June 6, 2011, Fred DuFresne was recognized by the Open Invention Network as a Distinguished Inventor for his development of the WebMate Foundation, a server-side scripting software that predates ASP
from Microsoft, JSP from Sun/Oracle, and PHP from the open source community.

Mr. DuFresne earned a Bachelor of Science Degree in Mathematics with Honors, from Boston State College.

"Augme's intellectual property rights portfolio continues to expand, and I believe there is great potential for patent licensing opportunities with a vast number of existing technology companies," observed Mr. DuFresne. "Augme's technology offers significant advantages for a number of technologies that are prolifically utilized on the Internet and in the digital media marketplace, and I am pleased to be associated with such a leading-edge company."

"We are very pleased that Fred has agreed to join our Advisory Board," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "Among his many noted accomplishments, he is also recognized as the inventor of the technology behind the PHP software program language that plays a key role in our AD LIFE™ v4.0 SaaS platform. Fred's extensive experience as a senior-level inventor, educator, and entrepreneur should serve our company and its shareholders well during this period of accelerating revenue growth, further development of our technology licensing strategies and enforcement of our intellectual property rights."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags (CRTs), including 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze marketing campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry's challenges involving disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides its customers with business-to-consumer utilities, including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns and licenses the digital broadcast platform BOOMBOX®. The Company is headquartered in New York City. For more information, visit www.augme.com.

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:
For Augme Technologies, Inc.

Investor Relations Contact:
Stephanie Prince / Jody Burfening
Lippert/Heilshorn & Associates, Inc.
(212) 838-3777
sprince@lhai.com or ir@augme.com

Public Relations Contact:
Rachel Carr
SVP
DKC Public Relations
(212) 981-5253
rachel_carr@dkcnews.com

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