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Federal Court Says "Boobies" Are OK in Schools


April 13, 2011 - Carlsbad, CA

A federal court in Pennsylvania ruled today that school-imposed bans of The Keep A Breast Foundation's "I Love Boobies" bracelets are unconstitutional and violate students' First Amendment rights. Two middle school students, with ties to Breast cancer victims and survivors, were plaintiffs in the free expression case after being banned by the Easton Area School District from wearing the bracelets.

In the official ruling, Judge Mary McLaughlin stated, "The bracelets are intended to be -- and they can reasonably be -- viewed as speech designed to raise awareness of Breast cancer and to reduce stigma associated with openly discussing breast health. The words (I Heart Boobies) were chosen to enhance the effectiveness of the communication to the target audience." For all of these reasons, the court concluded, "It would have been unreasonable for these school officials to conclude that these breast cancer awareness bracelets are lewd or vulgar under the Fraser standard."

"Today we made history," said Shaney Jo Darden, founder of the ten-year-old non-profit The Keep A Breast Foundation. "We are educating a demographic that other organizations have not been able to reach, and speaking to them about cancer and health in a way that is authentic and inspiring. We are thrilled about the court's decision and hope it continues to spark thought-provoking conversations about breast health in schools and throughout the country."

The Keep A Breast Foundation estimates that approximately 7 million "I Love Boobies" bracelets have been sold across the country. They are designed to heighten awareness of Breast cancer and facilitate open conversations about health and coping. The money raised goes towards Keep A Breast's prevention, education and support programs, which educate youth on how to identify specific threats and warning signs to reduce their risk of breast cancer.

Brianna Hawk, one of the students represented in the case stated, "I'm happy that the court has recognized the positive message that The Keep A Breast Foundation is trying to get to the young people. Since wearing the bracelet, I learned of many more people -- including teachers and friends at school -- who have lost family members to Breast cancer, because wearing the bracelets leads to conversations about the disease."

About The Keep A Breast Foundation

The Keep A Breast Foundation (KAB) is a 501(c)(3) non-profit organization. Our mission is to help eradicate Breast cancer by informing young people about methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.

About the "I Love Boobies!" Campaign

Keep A Breast's "I Love Boobies!" campaign is a unique national campaign meant to encourage young people to target their breast health. The T-shirts and bracelets act as an awareness-raising tool that allows young people a way to engage and discuss cancer in a positive and upbeat way about a subject that has been scary and taboo. Items are sold in select locations such as educational booths and in stores alongside educational material. Each bracelet and tee states information on where the user can get more information on breast health. Funds raised from the bracelets go towards Keep A Breast's prevention, education and support programs.

MEDIA CONTACTS:
Kimmy McAtee
The Keep A Breast Foundation
619-200-7916
kimmy@keep-a-breast.org

Tenaya Wickstrand
Zenzi
858-523-9020
tenaya.wickstrand@zenzi.com

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