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Fancy Feast(R) Brand Searches for New Recipe Inspiration


May 18, 2011 - ST. LOUIS, MO

For the Fancy Feast® brand, creating a recipe is an exquisite expression of devotion and joy. Every variety has a unique combination of ingredients that makes each formula exquisite.

Now, the Fancy Feast Gourmet Cat Food brand offers consumers the opportunity to help inspire the next Fancy Feast® Elegant Medleys® entrée, not just through ingredient combinations, but through the stories behind them.

With the help of chef Carla Hall, star of Bravo's "Top Chef" and "Top Chef: All Stars" -- and the proud owner of an adopted cat, Alchemy -- the Fancy Feast brand asks those who love their cats, love cooking, and love Fancy Feast Gourmet Cat Food to help inspire the next variety of Fancy Feast Elegant Medleys Gourmet Cat Food by entering the TasteMakers™ Contest.

"Every culinary masterpiece comes from the heart!" said Hall, the owner and executive chef of Alchemy by Carla Hall in Washington, D.C., named after her adopted cat. "I want to find another chef-to-be who wants to serve only the best to those they care about. In this case, their cat," said Hall.

The TasteMakers™ Contest
Are you a cat lover -- and a food connoisseur -- who loves dishing up exquisite flavors and varieties of cat food for your discerning cat? The Fancy Feast brand calls on you to enter its TasteMakers Contest. The recipe inspired by the winner's entry will be on store shelves by June 2012.

The Grand Prize winner will help inspire the next Fancy Feast Elegant Medleys entrée, and will win $10,000 plus a one-year supply of Fancy Feast Elegant Medleys Gourmet Cat Food.

How to Enter
Cat enthusiasts are invited to enter the contest at www.FancyFeast.com/TasteMakers. Entrants must choose from a list of selected ingredients, and give their entry a title. Entrants must also share their inspiration story describing The Special Relationship they share with their cat and how their cat's personality and preferences inspired their recipe. To finish, entrants must upload a photo of them and their cat(s). The contest began at noon ET May 9, 2011 and ends at noon ET June 20, 2011.

For a copy of the Official Rules, visit www.FancyFeast.com/TasteMakers.

Judging
Five finalist entries will be selected by an independent judging organization and will be featured on the contest website for consumer voting to help select the Grand Prize winner. Carla Hall will also judge the five finalists' submissions using the following criteria: creativity of story (40%); recipe appeal (30%); and fit with the Fancy Feast Elegant Medleys brand (30%).

The finalist with the highest combined judging and voting score will be named the Grand Prize winner. The winner will be announced at www.FancyFeast.com/TasteMakers on or about August 30, 2011. For each consumer online vote during the contest (one per email address per day), the Fancy Feast brand will donate $1.00 (up to $25,000) to Adopt-a-Pet.

Prizes
The Grand Prize winner will help inspire the next Fancy Feast Elegant Medleys entrée, and will win $10,000 plus a one year supply of Fancy Feast Elegant Medleys gourmet cat food. Four Finalists each will receive a one-year supply of Fancy Feast Elegant Medleys gourmet cat food, and $1,000. For a copy of the Official Rules visit www.FancyFeast.com/TasteMakers.

Inspired Recipe Availability
The newly created Fancy Feast Elegant Medleys entrée inspired by the Grand Prize winner's entry will be manufactured and delivered to store shelves in June 2012.

About Fancy Feast® Gourmet Cat Food
The Fancy Feast Brand makes every day extraordinary with an exquisite selection of gourmet cat food entrees, restaurant-inspired feline cuisine, dry meals, and Fancy Feast Appetizers for cats. Fancy Feast Gourmet Cat Food is manufactured by Nestle Purina PetCare Company, a global leader in the pet care industry. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestle Purina PetCare is part of Swiss-based Nestle S.A. -- the world's largest food company.

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Press Contacts:
Erin Bowersox
Publicis Consultants | USA
erin.bowersox@publicis-pr.com
206-270-4655

Julie Voss Catron
Nestlé Purina PetCare Company
juliet.catron@purina.nestle.com
314.982.3064

MarketWire

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