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Ericsson's vision of Networked Society takes Center Stage at Boston University's business case competition

March 29, 2011 - Stockholm, Sweden

· 64 students from 16 schools in 24-hour, International TechStrategyBusiness Case Competition

· Students deliver fresh thinking on business challenges andopportunities in a Networked Society

· Top prize won for boldest strategy in the fields ofhealthcare andenergy

Ericsson (NASDAQ: ERIC) and Boston University School of Management haveannouncedthat a team of business students from the University of Western Ontario,Canadahas won first place in the sixth annual International Tech StrategyBusinessCase Competition. The intense 24-hour competition, worth $47,500 inprizes,challenges students to help solve real issues that face global technologyleaders. The event took place at Boston University School of Management onMarch25-26, 2011. This is the fourth consecutive year that Ericsson hassponsoredthe competition.

This year's competition focused on the business challenges andopportunities asIT and telecommunications continue to come together, creating a newNetworkedSociety. Each team was asked how Ericsson should devise a strategy fordoingbusiness specifically for healthcare and energy in the Networked Society.

The team from the Richard Ivey School of Business, University of WesternOntarioin Canada was awarded the top prize of USD 25,000. Team members includedPaulvon Martels, Daniel Moro, James Larsen and Hussein Govani.

"There is a unique power in a Networked Society that drives creativity andtransforms people's lives, businesses and society," said Hans Vestberg,ChiefExecutive Officer, Ericsson. "The students in this competition aretomorrow'sleaders in the Networked Society and have been able to experience thisweekendthe benefits that are possible when things, as well as people, areconnectedintelligently, an impact that is felt across all industries."

In a new development for 2011, a bonus four-hour collaborative competitionwasheld where students were put into teams with Ericsson top managers, whowereparticipating in an executive development program at Boston University.Eachteam was asked to propose applications in either healthcare or energy.Resultsranged from applications dealing with personal health management (SuperME),toholistic dog care (HealthPaws).

According to this year's case author and Boston University School ofManagementProfessor N Venkatraman, having students work with Ericsson executives isthebest way to influence the next generation of business leaders. "Studentsunderstand that ICT not only assures better communications, it also impactstheway that businesses in every sector will operate. Ericsson has successfullymadethis transition as an architect of the Networked Society."

Schools competing in this year's event included:

· Boston University School of Management

· Eller College of Management - University of Arizona

· Haas School of Business - UC Berkeley

· Hong Kong University of Science and Technology

· IESE Business School - University of Navarra, Spain

· Indian Institute of Management - Calcutta, India

· IPADE Business School - Universidad Panamericana, Mexico

· Kenan-Flagler Business School - University of NorthCarolina, ChapelHill

· London Business School, UK

· Marshall School of Business, University of SouthernCalifornia

· McCombs School of Business - University of Texas, Austin

· Queen's School of Business, Canada

· Richard Ivey School of Business - University of WesternOntario,Canada

· Seoul National University, Korea

· Tuck School of Business at Dartmouth

· The Wharton School of the University of Pennsylvania

Notes to editors:

See the case competition updates as they happened

Our multimedia content is available at the broadcast

Ericsson is the world's leading provider of technology and services totelecomoperators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, andprovides support for networks with over 2 billion subscribers and has theleading position in managed services. The company's portfolio comprisesmobileand fixed network infrastructure, telecom services, software, broadband andmultimedia solutions for operators, enterprises and the media industry. TheSonyEricsson and ST-Ericsson joint ventures provide consumers with feature-richpersonal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainablebusinesssolutions. Working in 175 countries, more than 80,000 employees generatedrevenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876withthe headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ,Stockholm and NASDAQ New York.

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Source: Ericsson North America via Thomson Reuters ONE



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