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Dupli-Color Partners With Meals On Wheels for "Find Your Color. Help Another." Campaign

June 9, 2011 - Alexandria, VA

By simply finding information about your vehicle's paint color and entering it online, you can help raise over $50,000 to help Meals On Wheels fight senior hunger in America. The Meals On Wheels Association of America (MOWAA) is partnering with the popular automotive coatings company Dupli-Color® Products for their "Find Your Color. Help Another." campaign. From now until the end of this year, Dupli-Color will donate $1 every time a consumer enters their Vehicle's Paint Color Code at or on

The company will also donate another $1 to MOWAA every time a consumer purchases Scratch Fix 2in1™ Premium Touch-Up Paint after entering their Vehicle Paint Color Code. Dupli-Color provides a number of self-help tools including diagrams and videos to help consumers find their vehicle's specific Paint Color Code on the Dupli-Color Facebook page.

"We thank Dupli-Color for stepping up to the plate and joining us in the fight to end senior hunger in America by the year 2020," said MOWAA President and CEO Enid Borden. "With its help, fewer of America's homebound seniors will have to face another day hungry and without human contact. Dupli-Color is a company with a conscience and we are grateful."

Every day, Meals On Wheels provides more than one million meals to America's seniors. Meals On Wheels programs and their volunteers depend on their vehicles to deliver the nutritious meals and human contact that homebound seniors desperately need to survive.

For more than 70 years, Dupli-Color has been known for its "Perfect Match" in touch-up automotive paints and today, Scratch Fix 2in1™ is the only touch-up paint to be OEM approved as a "perfect match."

"We're proud of our heritage in perfect color match and the relationship we've established with our OEM partners which allow us to provide the only touch-up paints which are certified as a 'perfect match,'" said Fred Hunt, Director of Product Development, Dupli-Color. "And we're proud to sponsor the 'Find Your Color. Help Another.' promotion to help Meals On Wheels Association of America in their quest to end senior hunger."

About Meals On Wheels Association of America:
The Meals On Wheels Association of America (MOWAA) is the oldest and largest national organization in the United States representing those programs that provide meals to people in need. MOWAA's mission is to end senior hunger by 2020. To obtain more information about MOWAA or to locate a local Meals On Wheels program, visit the MOWAA website at

About Dupli-Color
For more than 70 years, Dupli-Color has been the trusted brand leader in providing consumers with easy-to-use, innovative and exact-color matched paint and coating products to restore, restyle and protect automotive vehicles. Dupli-Color is the market share leader and the top selling do-it-yourself paint and coatings brand in the automotive aftermarket. Located in Cleveland, Ohio, Dupli-Color is a part of The Sherwin-Williams Company Diversified Brands Division.

Michael Flynn
Director of Communications
Meals On Wheels Association of America


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