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Conventional Real Estate Listings With an Auctioneer's Aggressiveness

June 8, 2011 - Miramar Beach, FL

For real estate and auction marketing professional Jeff Jourdan, the biggest difference between conventional brokers and auctioneers is time: Specifically, the time you have to get results. That's why his firm, Coastal Auction Group, is approaching the challenge of selling a condominium in Miramar Beach's Tops'l Resort as if it were set for an upcoming auction.

"The owners want to get it sold, but they prefer a conventional listing. So we're approaching it like an auction, with our full team involved," said Jourdan. "I've found over the years that you don't get results by waiting for people to come to you."

Jourdan has seen it from both sides as an auction professional for more than a decade and a former employee of real estate giant CB Richard Ellis.

"The orientation for an auctioneer is to market a property aggressively, because you have a deadline by which you have to get results. But people who seek to sell their property through conventional listings want results too. So we approach a conventional listing with the same mindset that guides our auction campaigns -- focused, concentrated marketing with an eye to results," said Jourdan.

"This is a beautiful unit in the Tops'l Summit, overlooking a nature preserve, with a view of the Gulf. One of the bedrooms can be rented separately from the other two, providing more flexibility to the owner. Most of all, the owners want to get it sold," said Jourdan.

The reputation and amenities of the Tops'l resort are a major selling point, said Jourdan. "For the prospective buyer, the amenities have an importance beyond the owner's enjoyment when he is there. They also make it easier to rent the unit at attractive rates," he said. The 52-acre Tops'l resort has top-rated tennis facilities, fitness facilities, pools and other amenities, he said.

Individuals interested in additional information about the property or about Coastal Auction Group may call 877-918-2777 or visit Coastal Auction Group, based in Miramar Beach, Fla., markets homes, vacation properties and other Florida real estate through auctions and conventional listings.

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