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Community Financial Education Foundation and Online Lenders Alliance Team With Popular Website MyStartingPoint.org to Provide Financial Education and Self-Help Programs


April 13, 2011 - WASHINGTON, DC

The Community Financial Education Foundation (CFEF) and a leading personal finance industry trade association -- the Online Lenders Alliance (OLA) -- have joined together to offer the popular self-improvement website MyStartingPoint.org as a comprehensive program designed to educate consumers on a wide range of personal finance and wealth-building topics. Created and launched in recognition of April Financial Literacy Month, MyStartingPoint is a fully-customized program offering financial education modules that are tailored according to each individual's needs.

According to the groups, the educational outreach program reflects a core mission of both CFEF and OLA to ensure that consumers nationwide understand their financial options as well as how to build successful and lasting relationships within the financial community. Financial well-being is critical to every individual and information can make the difference between financial freedom or failure. It is the objective of the association's comprehensive and innovative educational program with MyStartingPoint.org to ensure that consumers everywhere can have access to information that will contribute towards personal financial health.

OLA is the professional association representing companies offering internet based short-term loans. OLA consistently strives for innovation in technology to drive competition and access to credit. CFEF, a 501(c)3 non-profit, is a leading innovator in the field of financial education, educating consumers and connecting them to financial products and services that help to inform and improve their behavior.

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