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CURV Entertainment Group Announces Merger Plans


August 12, 2011 - Beverly Hills, CA

CURV Entertainment Group, Inc. (PINKSHEETS: CEGO), a leading producer of original entertainment, announced today that it plans to merge with Novamira Corp, a leader in advanced streaming video platforms, mobile application and online gaming development.

"Novamira has built a strong portfolio of technologies such as the 'StreamTheater' streaming video platform, the 'StarCart' online advertising system as well as the 'SuperBox' mobile entertainment platform," says Russell Stuart, CURV Entertainment Group's Chief Executive Officer. "We feel that these technologies will complement our motion picture, television and concert production and distribution businesses brilliantly, especially for emerging overseas markets."

About CURV Entertainment Group:

CURV Entertainment Group, Inc. is a publicly held company trading Over the Counter under the symbol "CEGO." Curv Entertainment Group creatively develops, finances, produces, and distributes original entertainment content across various media, including motion pictures, television, music & digital media.

Forward-Looking Statement:

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "ACT"). In particular, when used in the preceding discussion, the words "plan," "confident that," "believe," "expect," "intend to" and similar conditional expressions are intended to identify forward-looking statements within the meaning of the ACT and are subject to risks and uncertainties, and actual results could differ materially from those expressed in any forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.

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