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Boreal Water Sales Go Upscale as It Targets NYC Business Community, While Boreal's Commitment to Excellence Equals "OU" Kosher Certification


February 16, 2011 - Kiamesha Lake, NY

Boreal Water Collection, Inc. (PINKSHEETS: BRWC) continues to open accounts in the New York area as its in the process of finalizing a "Master Agreement" with a major distributor to the Kosher Community. Recognizing Boreal Water's commitment to excellence and keeping in mind certain customers confidentiality concerns, Boreal can publicly disclose that it has added to our distinguished roster of clients the following accounts: Jumeirah Essex House (winner of "World Travel Awards 2010" as North America's leading Business Hotel), Penguin Publishing (U.S. affiliate of the internationally renowned Penguin Group), one of the largest English-language trade book publishers in the world), KRM Kollel Supermarket and G & G Foods & Dairy Inc. These clients have been serving New York City for decades, always with their focus on providing quality service and products to their customers.

Obtaining the Orthodox Union (OU) Kosher stamp of approval, "the world's most recognized and trusted Kosher certification," is acknowledgement of the water quality standards that are in place at our Kiamesha Lake facility (UV and one micron filtering along with Ozone treatment). Boreal's "Leisure Time Spring Water" brand and premium private label program will continue to be the basis of its successful market penetration in New York and the Tri-State area.

Your brand our experience!

For more information on Boreal Water Collection, please contact us at 917-463-3389 or email us at investors@borealwater.com, sales@borealwater.com, or follow us at www.borealwater.com and on the different social media sites such as www.facebook.com/privatelabelbottledwater, www.linkedin.com/in/borealwater, and www.twitter.com/BorealWater.

About us: Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labelling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada and the other in the prestigious Catskill Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

Forward-Looking Statements: Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

References and Past News Releases:

Boreal Water Collection New York Update: Boreal's Sales and Marketing Team Presence in New York Continues to Strengthen with Rabbi Gruber.

President Francine Lavoie "Welcomes the Opportunity to Expand and Improve Boreal's Service to the Jewish Community of New York," with Leisure Time Spring Water.

http://www.otcmarkets.com/stock/BRWC/news

http://www.marketwire.com/press-release/Boreal-Water-Collection-New-York-Update-Boreals-Sales-Marketing-Team-Presence-New-York-1390825.htm

Boreal Water Collection Shareholder Update: Offer from Distribution Management Services Inc. Rejected

President Francine Lavoie Dismisses Potential Offer as Totally Inadequate in Light of Boreal's Track of Successes and Acquisition and Growth Strategy

http://www.otcmarkets.com/stock/BRWC/news

http://www.marketwire.com/press-release/Boreal-Water-Collection-Shareholder-Update-Offer-From-Distribution-Management-Services-1382695.htm

Distribution Management Services, Inc. Announces Merger and Acquisition of Initial Properties and Assets

http://www.otcmarkets.com/stock/BRWC/news

Boreal Water Collection Will Have a Banner Year as Sales Growth Projections Confirmed and Surpassed Increased New York Sales Marketing Presence Sets in Motion Aggressive New Client Signing and Growth Strategy

http://www.otcmarkets.com/stock/BRWC/news

http://www.marketwire.com/press-release/Boreal-Water-Collection-Will-Have-Banner-Year-as-Sales-Growth-Projections-Confirmed-1381359.htm

Boreal Water Collection Signs with OTG Management®, a National Operator of Award-Winning Restaurants and Takes a "Bigger Bite" at Airports

Boreal Proudly Hails Sales Agreement with Cibo Express®: Internal Sales Growth Projections Are on Track

http://www.otcmarkets.com/stock/BRWC/news

http://www.marketwire.com/press-release/Boreal-Water-Collection-Signs-With-OTG-Management-National-Operator-Award-Winning-Restaurants-1379189.htm

Boreal Water Collection Takes a "Bigger Bite" as It Continues Multi Pronged Expansion Plans in New York and Tri-State Area

http://www.otcmarkets.com/stock/BRWC/news

http://www.marketwire.com/press-release/Boreal-Water-Collection-Takes-Bigger-Bite-as-It-Continues-Multi-Pronged-Expansion-Plans-1376109.htm

Global Biotech Corp gives Boreal Water Collection an LOI

http://www.otcmarkets.com/stock/BRWC/news

Global Biotech Corp has its sight on Boreal Water Collection Inc. as GBC present Letter of Intent to acquiring the company and its assets.

http://www.otcmarkets.com/stock/GBIQ/news

Credadvise Inc. Is Now The Investment Banker For Global Biotech Corp As It Assigns a 50 Million Dollar Equity Line Of Credit

http://www.otcmarkets.com/stock/GBIQ/news

Interest Brews in Boreal Water Collection: Boreal Has Entered Into Formal Talks Boreal Continues to Quench the New York and Tri-States Area "Thirst" for Award Winning Pristine Water Through "Leisure Time Spring Water" and All the Renowned Private Labelled Water Brands That It Bottles

http://www.otcmarkets.com/stock/BRWC/news

http://www.marketwire.com/press-release/Interest-Brews-in-Boreal-Water-Collection-Boreal-Has-Entered-Into-Formal-Talks-1372220.htm

Boreal Water Sales to "Triple" as It Becomes a North American Bottler and Distributor of Private Labelled Water Aggressive Growth, Acquisition Strategy Begun: Boreal Water Collection Becomes North American Bottler and Distributor Allowing Sales to Triple; Boreal Will Proceed With Friendly Takeover

http://www.otcmarkets.com/stock/BRWC/news

http://www.marketwire.com/press-release/Boreal-Water-Collection-Become-National-Distributor-With-Multi-Phased-Eco-Friendly-Growth-1365911.htm

Boreal Water Collection to Become a "National Distributor," With Multi-Phased Eco-Friendly Growth Strategy

http://www.otcmarkets.com/stock/BRWC/news

http://www.marketwire.com/press-release/Boreal-Water-Sales-Triple-as-It-Becomes-North-American-Bottler-Distributor-Private-Labelled-1367285.htm

Boreal Water Collection Enters Into Bold Eco-Friendly Partnership with The PLANET BOTTLE Corporation: "GREENEST Bottle on the Planet = Brand Power"

http://www.otcmarkets.com/stock/BRWC/news

http://www.marketwire.com/press-release/Boreal-Water-Collection-Enters-Into-Bold-Eco-Friendly-Partnership-With-The-PLANET-BOTTLE-1361518.htm

Boreal Water Collection Announces Achievement of & Current Information & Status as a Precursor to an Aggressive Growth, Acquisition and Diversification Strategy

http://www.otcmarkets.com/stock/BRWC/news?id=23029&b=y

Boreal Water Collection, Inc. announces agreement for exclusive bottling rights with Athlade, LLC

http://www.otcmarkets.com/stock/BRWC/news?id=21517&b=y

CONTACT:

Boreal Water Collection
917-463-3389
investors@borealwater.com
sales@borealwater.com
www.borealwater.com
www.facebook.com/privatelabelbottledwater
www.linkedin.com/in/borealwater
www.twitter.com/BorealWater
www.leisuretimespringwater.com/

MarketWire

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