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BillMyParents Signs Rob Dyrdek as Brand Ambassador


February 22, 2011 - SAN DIEGO, CA

Socialwise, Inc. (OTCBB: SCLW) announced today its teen payment solutions brand BillMyParents has signed professional skateboarder and celebrity Rob Dyrdek to a multi-year contract as a spokesperson and brand ambassador. Dyrdek will play a major role in communicating the BillMyParents brand to his sizeable fan base, including being featured in BillMyParents commercials, on the company's website, in viral video campaigns and through social media initiatives. The deal significantly elevates his overall involvement with BillMyParents, which offers safe and convenient ways for families to handle teen spending.

"I'm excited to be the brand ambassador for BillMyParents -- I think it's a great tool that my fans will be able to utilize on a daily basis," said Rob Dyrdek, CEO of Dyrdek Enterprises. "Early in my skate career when I first started making money, my mom used to get mad about my spending habits, but couldn't really do anything to make me change them -- but at least we talked about money. I really like how BillMyParents is focused on communication between parents and their kids, and I think it's important to bring these teen spending solutions to my fans."

Rob Dyrdek began endorsing BillMyParents last year, which led to a mutual desire to explore synergies and develop a deeper relationship. With this new agreement in place, BillMyParents will be a key partner and will receive considerable brand exposure in Dyrdek's many high profile projects and entertainment vehicles.

"Rob is a fantastic fit for us, and we are elated to work with him in a multi-faceted way in the coming years," commented Jim Collas, president and CEO of BillMyParents. "He has a keen business sense and a great personality, and he is widely accepted across multiple demographics, which will help us deliver our messaging to a large and diverse audience."

A pro skateboarder whose career has spanned nearly 2 decades, Rob Dyrdek has over 4MM fans on his social networking channels and has successfully applied his natural marketing talent and strong work ethic to build an empire. Dyrdek is now in his 7th season of television and currently filming the fourth season of "Rob Dyrdek's Fantasy Factory," which will air on MTV in April. Rob recently teamed up with MTV to create and host "Ridiculousness," a new fast paced, comedic viral/user-submitted video show that will premiere in June. Outside of the reality world, Dyrdek has partnered with Mattel to produce and distribute Rob Dyrdek's Wild Grinders™, a toy line that was created after his childhood skate crew. The Wild Grinders animated series is also in production with a projected airdate of late 2011. In addition, Dyrdek's national sports property Street League Skateboarding™ is scheduled to kick off its second touring year in May, complete with four stops and a live broadcast on ESPN.

Recognizing the benefits of frequent and continual communication between parents and their children about money and spending, BillMyParents' payment solutions were built with a focus on the parent/teen relationship. Their programs enable tween and teen users to safely shop online and in brick-and-mortar retail settings, in conjunction with varying levels of parental monitoring controls.

For more information, please visit: www.billmyparents.com

About BillMyParents
BillMyParents provides payment solutions for families with teens 13 - 18. Our solutions range from giving parents complete control over purchases to simply monitoring purchase transactions. We facilitate communication between parents and young people and help teach financial responsibility. Our "Money Tips for Teens" blog is a resource for parents to help teens develop smart money habits. Follow us on Twitter: @BillMyParents and on Facebook: BillMyParents. For more information: www.billmyparents.com

About Socialwise, Inc.
Socialwise, Inc. (OTCBB: SCLW) is headquartered in San Diego, CA. For more information: www.socialwise.com

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Media Contact:
Sunny Zobel
M: 503.927.4488
sunny@zumyum.com

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