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Bill the Butcher Signs Lease for New Commissary to Serve 20 Retail Stores in Seattle Area


February 22, 2011 - SEATTLE, WA

Bill the Butcher, Inc. (OTCBB: BILB), a leading retailer of organic and natural, grass-fed meats, today announced it has signed a lease in the SoDo district of Seattle for the company's first full service commissary. The commissary will act as the distribution center for up to 20 regional Bill the Butcher retail stores in the metropolitan Seattle area. This is the first in a series of commissaries Bill the Butcher plans to open.

The commissary and store, hub-and-spoke model is designed to further improve the company's operating margins through reduced whole animal purchasing costs, addition of new high-margin products, and concentration of butchering labor at the commissary versus at each retail store.

This commissary, supervised by Michael LaRoche, will enable the company to buy whole animals, thus reducing purchasing costs. It also centralizes and reduces shipping and processing costs by enabling bulk purchasing. Purchasing whole animals results in the capture of trim and other cuts that are repurposed to create new high-margin products. These new products to be introduced into the Bill the Butcher retail stores include organic and natural broth, beef jerky and sausages.

The concentration of butchering activities at the commissary will reduce labor costs at each retail location and enhance customer service through a retail staff that will be exclusively focused on the customer. The commissary will also serve as a fulfillment center for Internet orders and shipping in the future.

Bill the Butcher's commissaries can be opened and operational for a reasonable cost. Each will eventually have a USDA inspected clean room for production.

"Our full-service commissary will facilitate our regional expansion and ramp up to 20 stores in the metro Seattle area. It will further improve our already strong operating margins. The completion of our first commissary serving 20 stores is the hub-and-spoke model that we intend to replicate over and over as we roll out regionally and then nationally," stated Bill the Butcher CEO, J'Amy Owens.

About Bill the Butcher, Inc.

Seattle-based Bill the Butcher, Inc. sells organic, grass fed and natural meats through corporate-owned neighborhood butcher shops. The Company works directly with local ranchers and farmers, who follow sustainable and organic practices, to deliver the highest quality meat that is healthiest for consumers while being good for the environment. Founded in 2009, Bill the Butcher is publicly traded under the symbol (OTCBB: BILB). Learn more at http://www.billthebutcher.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements related to our expansion plans and the development, build-out, and operation of our new commissary. Forward-looking statements reflect management's current expectations, as of the date of this press release, and involve certain risks and uncertainties. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including our ability to raise additional capital to fund our business and continue as a going concern; our ability to successfully implement our growth plan; our dependence on the financial performance of stores located in one geographic area; our ability to identify favorable sites for future stores and to obtain leases for new stores on acceptable terms; our ability to improve store sales and margins; and uncertainties related to expansion into new geographic markets. These and other factors that could cause future results to materially differ from our recent results or those projected in our forward-looking statements are described under the caption "Risk Factors" and elsewhere in our Annual Report on Form 10-K/A and in our other periodic reports filed with the Securities and Exchange Commission. You should not rely unduly on these forward-looking statements, which apply only as of the date of this release. We undertake no duty to publicly announce or report revisions to these statements as new information becomes available that may change our expectations.

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Contact:

Bill the Butcher, Inc.
Media Contact:
Alan Brown
1-480-231-9929

Investor Contact:
Laurel Moody
1-646-810-0608

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