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Aprimo's Jeff Chamberlain and Avaya's Cory Jones to Talk Sales/Marketing Alignment at 2011 MarketingProfs B2B Forum

June 9, 2011 - INDIANAPOLIS, IN

Aprimo, a global leader in cloud-based integrated marketing software, today announced that Jeff Chamberlain, vice president of B2B Marketing Solutions, will co-present with Cory Jones, Sr., senior director, Global Demand Generation, for Avaya, at the 2011 MarketingProfs B2B Marketing Forum in Boston. The two will discuss "Five Steps for Successful Sales and Marketing Alignment" on Tuesday, June 14, from 10:45 a.m. to 12:00 p.m.

The session will provide a five-step process for aligning sales and marketing to help position a company, and its individuals, for success. Chamberlain and Jones will explore ways that sales and marketing can develop and share common goals and expectations for success, collaboration and, ultimately, be mutually accountable for new sales growth.

The session will also feature examples of successful sales and marketing alignment, including ways that Avaya used real-time, personalized interactions and automated, integrated sales assignments to accelerate its growth opportunities.

For more about the MarketingProfs B2B Forum in Boston on June 13-15, 2011, please see

About Aprimo
Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo's Integrated Marketing Management (IMM) software for B2B and B2C, marketers can integrate their organizations, get control of budget and spends, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call 1.317.803.4300 or visit

Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011. For more information, visit

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Aaron Kellogg
Greenough Communications


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