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Analog Analytics Names Oliver Gratry as Chief Financial Officer


February 22, 2011 - SAN DIEGO, CA

Analog Analytics, leading provider of interactive coupons, deal certificates, and Bigger Better Deal™ solutions for local publishers, broadcasters and advertisers, announced today that it has appointed Oliver Gratry as Chief Financial Officer. Gratry brings fifteen years of technology finance experience to the position and will oversee the financial aspects of Analog Analytics' business in the growing field of accountable advertising solutions.

Prior to joining Analog Analytics, Gratry co-managed West Coast private technology investing for Needham & Co., a leading investment banking and asset management firm that specializes in partnering with growth technology companies. Previously he worked at Agile Software, Morgan Stanley Investment Banking's Technology Group and KeyCorp.

"Oliver brings a broad range of expertise and technical background to this critical role at Analog Analytics, making him an outstanding addition to our executive team," said Ken Kalb, CEO, Analog Analytics. "We are excited to have him join us and contribute to the amazing growth of our company."

"I'm glad to be part of Analog Analytics and participate in this innovative company which is the leading provider of accountable advertising solutions for publishers and broadcasters," said Gratry. "The Bigger Better Deal inventory network that Analog is creating will revolutionize the local advertising industry and I look forward to helping build on this momentum."

Gratry is based at Analog Analytics' San Diego headquarters. He holds an MBA from Stanford University and BS from Yale University.

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with sophisticated integrated traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and 20,000 advertisers nationwide, including Wick, LANG, MediaNews Group, Journal Register, McClatchy, Freedom Interactive, Entercom Communications, Washington Post Newsweek television, NBC TV, local.com, Advance.Net, and the New York Daily News, among others.

For more information, visit www.analoganalytics.com.

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Erica Zeidenberg
Hot Tomato Marketing
925-631-0553


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