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Alex and Ani Awards Shamin Abas Public Relations International Agency of Record


August 12, 2011 - Cranston, RI

The world's most eco-friendly jewelry company, Alex and Ani, having become one of the nation's fastest growing all-American brands, has selected Shamin Abas Public Relations as their international public relations agency of record to help them capitalize on their growth and move into new territories throughout the United States and overseas.

Offering a line of positive energy infused products that includes patented signature expandable bangles, earrings and necklaces designed by Carolyn Rafaelian, Alex and Ani currently has nine corporate store locations, including its flagship store in Newport, RI. The brand is also a top seller at more than 420 retail locations nationwide including Henri Bendel and Nordstrom as well as top outlets in Japan.

"Our US stores and retail outlets have seen resounding success over the last year and while we continue to grow stateside at a rapid speed, we are also experiencing tremendous demand from the United Kingdom and Europe," said CEO Giovanni Feroce. "With fast growth comes opportunity and we have selected Shamin Abas Public Relations for their established record of success in helping growing companies in the luxury lifestyle category optimize communications and therefore benefit tremendously in the long term," continued Feroce.

"We couldn't be more thrilled to work with Alex and Ani as they grow their brand internationally," said Founder and President of Shamin Abas Public Relations Shamin Abas. "Alex and Ani has reestablished the idea that you can be proud to buy a truly American made product and wear it with great pride and we look forward to sharing that core principle throughout the world," Abas continued.

Having just recently been the subject of a White House Business Council Blog titled "Reclaiming the Future Through American Manufacturing," it was noted by Executive Director Ari Matusiak, "What truly sets the company apart, however, is its products qualities -- they must be infused with positive energy, eco-friendly and must be Made in America. For example, each piece of jewelry is created using recycled materials -- Alex and Ani purchases all of its metals from local mills, who receive recycled scraps from refineries. The company then transforms the scrap metal into an environmentally-friendly final product that encourages social consciousness among consumers, while supporting local manufacturers."

About Alex and Ani
Alex and Ani (www.alexandani.com) is a celebrated eco-friendly jewelry and lifestyle brand, known for their use of recycled materials and their personal and meaningful designs and packaging. A company founded on awareness, empowerment, inner beauty and the human spirit, each piece is created to reflect the personality and importance of the wearer. Alex and Ani was created with the unique idea that the products you wear, speaks wonders about who you are, and what you value as important in this lifetime. Alex and Ani products are designed and manufactured entirely in the United States, all in the greater Providence area.

About Shamin Abas Public Relations
Headquartered in Palm Beach, Florida, with satellite offices in NYC and the Hamptons, Shamin Abas Public Relations is a full-service public relations agency offering national and international media relations, special event production and inventive promotion. For more information, visit www.shaminabaspr.com. For media inquiries please contact Laurie Zuckerman at Shamin Abas Public Relations, 561.366.1226 or email laurie@shaminabaspr.com.

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