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Aberdeen Announces 2011 Sales-Driven Marketing Leadership Summit: Enable and Validate Marketing's Role in Revenue Generation


June 16, 2011 - BOSTON, MA

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the dates, location, theme, and preliminary speakers and session titles for its 2011 Sales-Driven Marketing Leadership Summit: How to Enable, Validate Marketing's Role in Revenue Generation.

Taking place October 4 - 5 at the Seaport World Trade Center in Boston, the event will provide C-level marketing decision makers with insights from corporate marketing executives who have successfully established their marketing teams as revenue contributors by collaborating with sales, using shared processes, capabilities, technologies and metrics, to ensure sales and marketing alignment, and deliver top-line revenue growth.

Hosted by Peter Ostrow, Research Director of Aberdeen Group's Sales Effectiveness and Customer Management practice, speakers at the event will include: Keri Brook, VP, Marketing, Host Analytics; Heather Loisel, SVP, Marketing, JDA Software; Michael Bellissimo, VP, Global Field Operations, Yahoo!; Patrick Fetterman, VP, Marketing, Plex Systems, Inc. and others.

Presentation topics include:

Day 1

Delivering the Revenue Equation as a Marketing Leader

Driving Sales and Marketing Alignment as a True Business Imperative: Marketing generated leads are 47% of sales forecast pipeline at Best-in-Class companies

Why Should Marketing Care About Sales Training?: Gain insight into, and control of, how leads and messaging are used in the field

Collaborative Message Development throughout the Entire Marketing-to-Sales Lifecycle: 56% of top companies use a sales team to obtain Voice of the Customer input

B2B Email Marketing -- Opting in for Better Results: Top performers realized a 21% YOY improvement in email campaign-generated revenue

Yes you CAN take it with you -- Best Practices in Mobile Marketing: Mobile marketing will enter the marketing mix with 60% of Best-in-Class companies

Leveraging Social Media for Measurable B2B Business Growth: Survey respondents project that Social Media spending will be 3x higher than traditional media

Now Click Your Heels 3 Times and Say "There's No Place like Home" -- Optimizing Websites for Marketing and Sales Success: Web analytics solutions are used by 65% of best performing companies

Day 2

No Longer an Oxymoron! Why Sales and Marketing Intelligence Converge Into Solid Business Results: The quick path to 22% better attainment of corporate sales quota

Taming the Beast versus Feeding the Beast -- Prioritizing Your Marketing Automation Challenges and Opportunities: Integrated marketing campaign management solutions are deployed by 55% of top companies

BI for the CMO -- Best Practices in Leveraging Business Analytics for ROMI: 53% of the best marketers rely heavily on customer and prospect data to drive effective campaigns

Achieving True Marketing Transformation -- A Rags-to-Riches Success Story: Defined roles and activities for lead management are in place at 93% of top performing companies

For complete agenda information please visit: http://summits.aberdeen.com/index.php/sdm.html

Complimentary VIP passes are available for qualified Marketing executives. To apply for a pass, please visit:
http://vault.aberdeen.com/public/check-identity/summit/SDM4911294/event.aspx

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends The Client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2011 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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