Soon to set up "Nail Care Bars" across the country
Hyderabad, March 04: Sally Hansen World's No. 1 Nail Expert brand now arrives in local market. The provider of nail treatment products, Sally Hansen is the global leader in nail care technology offering the most comprehensive portfolio of nail care products.
Addressing a press conference here in city on Monday night Mr. Michael J. Bluth, Managing Director Asia Pacific and The Middle East for Del Laboratories Inc said Del Laboratories is a New York based manufacturer, marketer and distributor of cosmetics and proprietary over-the-counter pharmaceuticals. It's primary cosmetics line includes nail care and colour products, colour cosmetics, beauty implements, bleaches and depilatories, personal care products and other related cosmetic items.
Currently the global portfolio of it include 50 nail care products, Strengtheners & Hardeners, Nail Growth Boosters, Cuticle Care, Base & Top coats and Anti-Fungal products, he informed. All these products are marketed in over 70 countries worldwide under brands like Sally Hansen, CornSilk, LaCross and New York Colour etc. Del's revenues stood at over US $ 500 million in the year 2007, stated Mr. Michael.
Sally Hansen products brought in India by a Delhi-based distribution company Brushman India Ltd(listed on BSE). We would soon tie-up with retailers like Reliance Retail, Dabur, Pantaloon Retail for shop-in-shop nail bars at these stores, informed Ms. Ruchi Kumar, Vice President Sales and Marketing. Sally Hansen products are retailed world wide through Wal-Mart, K-Mart, CVS, Rite Aid, Duane Reade, HTB, Target, Boots, SuperDrug, Tesco, Sainsbury's, Watsons and Guardian.
Your hands and nails often tell a story. Beautifully groomed hands and gorgeous nails spell a strong statement about your personal style. However, nails are subject to a lot of stress as we use them as tools to pick, poke or prick things. There is a huge market potential in India for nail care products informed Ms. Ruchi Kumar.
Brushman is a well known name in India. The name behind the launch of world renowned products like Denman hair brush, Keune hair colours etc is Brushman. Brushman is a BSE listed Rs 115 crore company.
Issued for and on behalf of Brushman by D.Ramchandram, Solus Media,98480-42020
Solus Media