Double Treat Masti from Britannia Treat

Games & Tricks for Kids with Britannia Treat Packs

Hyderabad, 04 March 2008: Britannia Treat, the most popular cream biscuit brand for children in the country has introduced two exciting new packs that promise kids lots of fun and masti. Treat has brought for kids, not one, but two opportunities to have an exciting time - The new Treat Twistee Game Pack and Treat Masteez games.

Britannia Treat Twistee Game Pack

Consisting of six packs from the delightful & delicious Treat range, the pack itself is a uniquely designed, interactive cylindrical game that can be twisted and turned around to play an exciting game. The game is all about taking Funtoon, the Brand Mascot on an exciting adventure through "Treat Land". Kids will be thrilled with the way the pack twists and turns. A delightful assortment which kids will love, the Twistee Pack contains 50g packs of Treat Jim Jam, Treat Choco Gelo and Treat Bourbon. Priced at Rs. 60/-, the pack comes with a game booklet plus a Free gift and will be available at all Super and Hyper format Modern Trade Stores.

Britannia Treat Masteez Games

For kids, the best treasure of all is the delicious creamy flavor that is found in the heart of all Britannia Treat biscuits. To add to the excitement of munching their favorite Treat biscuit, Britannia is giving kids a Masteez Game with every purchase of a 100g Britannia Treat pack available in 6 flavors. The gifts will range from a Paltoo which paltoos down by itself when placed on a glass window to a Seeti balloon which screeches its way around in the air. There is also a complete range of magic tricks like Ek Ka Do, Masti Card, Magic Box and Magic Coin. Priced at Rs. 10 for 100g, Treat Masteez packs are available all over the country in leading retail outlets.

About Britannia:

Britannia is the market leader in the organized biscuit and bakery product market in India and has always been the pioneer in product innovation. Biscuits contribute to nearly 90 % of Britannia's total turnover. Britannia is synonymous with 'biscuits,' and brands like Marie Gold, Good Day, 50-50, Tiger and Treat have become a household name in the country.

Media contact: Solus Media, Tel: 23230750 / 23241484

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