@home comes to Coimbatore

Home maker store

Coimbatore, 14th March 2008: The beautiful city of Coimbatore has off late been buzzing with multiplexes and malls galore. With these changing trends, aspirations & desires, '@home' - the country's premier and pioneering mega home store chain from the Nilkamal Group - has opened in Coimbatore and to a great response.

With increasing disposable incomes and paucity of leisure time, consumers no longer have the luxury of time to buy raw materials and supervise the carpenter, to get furniture made for their homes. This mindset facilitated the international trend of ready made furniture in India. Recognizing this need and the growing lifestyle aspirations of consumers today '@home' stores were launched with an international style retail format offering aesthetic, contemporary, ready made furniture along with soft furnishings & home accessories.

'@home' Coimbatore stretches over 25, 000 sq. ft. of ingeniously designed layout that enhances your buying experience. '@home', positioned as a Home maker store, provides for a perfect one-stop solution store for home planning, with a combination of international styles & finest quality furniture, soft furnishings & home accessories to enhance your indoor and outdoor spaces. The designs at '@home' are creative yet practical, mirroring Indian tastes & requirement.

With a wide range for your living, dining, bedroom, kitchen and garden; '@home' has products that appeal across various segments of the society at honest prices.

'@home' believes in offering their customers with the best of home products from around the world. With over 90% of renowned International merchandise, the '@home' product range includes Pergo floorings from Denmark, Eglo lights from Austria, Luminarc from France, Crystal Darque from France, Corelle from USA; alongside the premium Indian brands like Portico, Identiti, Spaces, Sleek kitchens, Adipa, FnS & Mangrove, just to name a few.

The '@home' accessories range include the most rejuvenating range of designer & aromatic candles, clocks, paintings, picture frames, ornamental flowers, pots & vases, cutlery & wine glasses, kitchen ware, lamps, garden chairs, pillows, upholstery, curtains and all that conceivable for adding style and sophistication to your home.

'@home' offers you unparalleled plethora of services. The stores have skilled in-house team of designers to assist customers with their interior planning solutions with proprietary 3-D imaging software totally free of cost. Professional guidance in buying the right products, interest free loans, convenient home delivery and installation are other value added services that they offer.

Always striving to provide the best to their customers, '@home' provides convenient investment options through collaborations with ICICI to offer easy loans with interesting finance options. Payments may be effected within a span of 3/6/9 months with interest-free EMIs. @home also helps provide personal loans at 0% interest rates for a period ranging from 12-18 months.

In an effort to help customers make an informed decision whilst buying furniture, @home displays its furniture in 'actual room settings' viz. the furniture with furnishings & accessories are displayed in actual room layouts having different themes. Each room showcases a different mood with color coordinated accessories & wall textures to beautifully compliment them. There are a whole range of room settings on display at '@home' Coimbatore; 24 designs for the living area, 19 designs for the dining & 18 designs for the bedroom. Realistic room settings enable the customers to visualize the furniture in their homes, making buying decisions easier.

Every '@home' store is a visual treat; the Visual Merchandising at every store is done to the detail considering the Indian requirements. @home store recently won the VM & RD Retail Design Awards 2008 in the Home Improvement Category.

Price range:

Sofa sets: Rs.30, 000/- onwards

Dining sets: Rs.10, 000/- onwards

Bedroom sets: Rs.60, 000/- onwards

Home accessories: Rs.30/- onwards

'@home' has 12 stores across India at Mumbai, Pune, Nashik, Bangalore, Chennai, Hyderabad, Ahmedabad, Surat and Ghaziabad.

About Nilkamal Ltd.:

Nilkamal Ltd.; a Rs. 860 crore listed Company already has 10 production units & 35 Branch offices across India. It is the world's largest manufacturer of molded furniture and India's leading manufacturer of Material Handling Systems., Nilkamal ventured into RETAIL with the launch of '@home' - The Mega Home store in 2005. The company plans to invest Rs. 150 crores in the retail venture over 3 years and expects revenue of more than Rs. 650 crores from a planned network of 50 company-owned stores in 2010-11.

'@home' (average of 22,000 sq ft) will soon expand to East India, thereby extending their imprint nationally.

Address: 132, D.B Road, Near Shri Krishana Sweets, R S Puram Coimbatore - 641002

PR Contact: Planman - ICPAR: Abhijeet, Prerana @ 9819142792 / 022 - 67148467

ICPAR