To spread its retail stores across the country
Nilkamal Ltd. is a Rs. 825 crore listed Company - the world's largest manufacturer of moulded furniture and India's leading manufacturer of Material Handling Systems, besides owning the distinction of being the world's largest injection-moulded furniture company and Asia's largest Material Handling Crates manufacturer. Established by Vaman Parekh & Sharad Parekh, the second -generation entrepreneurs - Manish Parekh, Hiten Parekh & Nayan Parekh - pioneered in the home retailing segment in 2005 with the @home chain of complete home solution stores across the country.
Nilkamal's @home is spread across the Country with 11 large format retail stores with an average size of 22,000 sq.ft. and 39 more stores in the pipeline by fiscal 2010. @home stores positioned as a complete home solutions store that are a perfect one-stop solution store for home planning, with a combination of international styles & finest quality furniture, furnishings & accessories to enhance your indoor and outdoor spaces. The designs at @home are contemporary yet practical, mirroring Indian taste & requirements. Nilkamal now intends to establish its imprints in the North with the launch of their 12th Store in Ghaziabad followed by Faridabad and plans to further expand with more outlets in the North.
With a wide range for your living room, dining, bedrooms, kitchen and garden; @home has products that appeal across various segments of the society at honest prices. @home offers you unparalleled plethora of services; professional guidance in buying the right products, tips on designing your dream home, interest free loans, convenient home delivery, etc to assist you with your buying decisions. The store is not only convenient to shop for but it is also quick in their services and delivery.
@home consistently believes in furnishing their customers with the best of home products from around the world. With over 90% of renowned International merchandise, the @home product range includes Pergo floorings from Denmark, Eglo lights from Austria, Luminarc from France, Crystal Darque from France, Corelle from USA; alongside the premium Indian brands like Portico, Identiti, Spaces, Sleek kitchens, Adipa, FNS & Mangrove, just to name a few.
Always striving to provide the best to their customers, @home provides convenient investment options through collaborations with ICICI to offer easy loans with interesting finance options. Payments may be effected within a span of 3/6/9 months with interest-free EMIs. Also on the shelf are swift and effortless personal loans from leading banks at a low interest rate for a period ranging from 12-48 months.
Every @home store is simply an unending visual treat. As you walk through the store enjoying the calm & stylish ambience, every room setting captures your attention immediately. Each room showcases a different mood with color coordinated accessories & wall textures to beautifully compliment them. The Visual Merchandising at every store is done to the detail considering the Indian requirements. @home store at Ishanya - Pune recently won the "In-store Asia award for best Visual Merchandising".
The @home accessories range includes the latest and hottest designs from international and designer brands. Aromatic candles, clocks, paintings, picture frames, ornamental flowers, pots & vases, cutlery & wine glasses, kitchen ware, lamps, garden chairs, pillows, upholstery, curtains from all over the world that are unique in designs yet blend with the Indian home décor styles & taste.
@home's turnover for FY08 is Rs. 70 crore, anticipated to increase to Rs. 225 crore by FY09 and 450 crores by the 2010 fiscal. With a robust growth of 65% in the recent Q3 results of @home, the Company has an investment outlay of Rs. 150 crore in the next 2 years, with an investment of 4 crores in each store launched. At present, @home stores hold retail space of 2, 00,000 sq. feet, to be augmented threefold in the coming 2 years.
@home has 11 stores across India at Mumbai, Bangalore, Chennai, Hyderabad, Pune, Nashik, Ahmedabad and Surat.
PR Contact: ICPAR, Planman, Jayanta @ 9818848916, Prerana @ 9819142792
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