Digital Shoppy streamlines its business processes with the implementation of LS Retail

LS Retail is an a fully blown integrated end-to-end solution built on top of Microsoft Dynamics NAV for the retail industry and this helps the customer to have online integration of data between the stores and the head office and address immediate challenge of data consolidation

New Delhi, June 19, 2008: Dynamic Vertical Solutions (DVS), a market and technology leader in end-to-end integrated and adaptable business management applications, today announced the successful implementation of the ERP Solution - Microsoft Dynamics NAV with LS Retail for Southern India's leading consumer electronics retail giant, Digital Shoppy. Digital Shoppy is a rapidly growing company and was faced with operational challenges of integrating the POS billing with the back -end ERP. With a large number of stores in its kitty, Digital Shoppy's growth was being hindered by the absence of a sound ERP solution to manage and consolidate data. DVS implemented LS Retail NAV, which is built on Microsoft Dynamics NAV and proved to be a perfect solution to address the problem.

Digital Shoppy selected this solution to manage its data replication and consolidation, in an environment where stores are geographically spread across and for Database management for each store & HO with the increasing number of stores.

"Since we needed the implementation to be done in a very short span of time, we chose DVS and Tectura as implementation partners. They provided us with the right technical and functional consultancy, knowledge of application and their experience in Retail implementation helped Digital Shoppy have a smooth implementation process. The consultancy and knowledge of industry domain was what we were looking for, apart from an internationally proven solution," said Mr. A Mahesh Raju, Director, Digital Shoppy.

Microsoft Dynamics NAV is an integrated ERP application, which focuses on all back-office activities like finance, supply chain management, manufacturing, CRM etc. On the other hand, LS Retail, an end-to-end retail solution, takes care of all the activities at the store level such as billing, inventory management (shop level), discounts and promotions. "We analyzed many ERP's in the market, keeping in mind the cost estimates of implementation and customization. Finally we settled with LS Retail as it is appropriate to our industry. LS Retail has made it easier to synchronize date between HO & stores, through replication scheduler and data director. Most of the POS features seem to be a direct fit to our requirement." Comments Mr. N.V. Ramakrishna, IT Manager, Digital Shoppy.

The implementation of LS Retail has helped Digital Shoppy in:

• Minimizing all possible confusions of amalgamating functions of all stores
• Consolidating of date
• Tracking individual transactions from the POS to the General Ledger, which maximized business value and efficiency for stores
• Cost reduction & Savings
• Increase in product performance
• Increase in ROI to both the customer and his clients etc.
• Increase in Customer Satisfaction (to both the customer and his clients), usable for CRM & Analysis purposes.

Commenting on the success of the LS Retail Suite, Rakhee Nagpal, Managing Director- Dynamic Vertical Solutions said, "Digital Shoppy is a company poised for growth and as a technology partner, it was our responsibility to provide them with a business solution that would, manage their data through replication and consolidation. A solution such as LS Retail was identified as the foundation of addressing these issues and has successfully helped Digital Shoppy, focus on its core competencies. DVS understands the needs of its clients and we see our growth in the growth of our customers." She concluded by saying "Assistance and analysis from the Tectura team furthered the ease in implementation of LS Retail. We look forward to working with Tectura in other projects."

About Dynamic Vertical Solutions:

Dynamic Vertical Solutions (DVS) is a leading provider of end-to-end integrated and adaptable business management applications, for organizations of various sizes across various Industry sectors. With international solutions catering to industries varying from Retail, Hospitality to Real Estate Management, DVS brings together a portfolio of internationally proven, fully integrated business solutions. As an organization we identify focus areas based on thorough research and a deep understanding of the needs and requirements of the industry. Consequently we select a portfolio of products based on their referenceability and long term sustainability, so that our customers need not reinvest in business applications in the future, thereby allowing them to focus on their core business using IT as a key facilitator in their growth.

The solutions we provide are based on Microsoft Dynamics Navision platform supported through a global partner network that spans across geographies. Our range of services, categorized under following heads, are designed to help organizations, scale in size & business, reduce total cost of ownership, increase efficiency & productivity, improve data integrity, better control, fast exchange of data and therefore enable quick decision making of the highest quality.

DVS is the exclusive distribution partner of the LS Retail suite of solutions for the Indian market. Headquartered at Gurgaon, New Delhi, the team at Dynamic Vertical Solutions interacts with various industry and delivers solutions requiring research, analysis, product designing and market innovation

About Digital Shoppy

Digital Shoppy is India's fastest growing Consumer Electronics, Home appliances, Computers and Communication devices retail chain, spread across 33 centers in Andhra Pradesh, Karnataka and Tamil Nadu. Reputed for widest range of technology based Indian and MNC brands of Consumer Electronics, Home appliances, Computers and Communication devices,

Digital Shoppy is focused on creating an unparalleled customer experience driven by passion, honesty and dependability. Digital Shoppy helps customers have fun while they explore electronics in depth.

Specific zones for mobiles, gaming, digital imaging, office electronics and domestic gadgets make the shopping experience quick, lively and convenient. A full service backup for after sales reinforces total commitment to 100% customer satisfaction.

About Microsoft Dynamics™

Microsoft Dynamics™ is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively. Delivered through a network of channel partners providing specialized services, these integrated, adaptable business management solutions work like and with familiar Microsoft software to streamline processes across an entire business.

About Microsoft

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software-any time, any place and on any device. Microsoft has been in India since 1990 and employs over 4000 people across its offices in New Delhi, Mumbai, Bangalore, Calcutta, Chennai, Hyderabad and Pune.

For Further Information please contact: Garima Misra, Ogilvy Public Relations Worldwide, Cell: 9910106993, Fax: +91-124-44344710, garima.misra@ogilvy.com or Jaya Duggal, Dynamic Vertical Software Pvt. Ltd., Ph: +91-124-4581000/4581036, Fax: +91-124-4581026, jaya.duggal@dynamicverticals.com

Ogilvy Public Relations Worldwide