Reliance TimeOut comes together with TERI press to save the planet

In a bid to inculcate the spirit of environmental protection and conservation in young children through vibrant and fun-filled series of books, TERI press, the publishing arm of The Energy and Resources Institute (TERI) and an independent publisher in its own right, in collaboration with Reliance TimeOut launched its brand new series of childrens books with great fanfare today, at the Reliance TimeOut store, Ambience Mall, Gurgaon.

New Delhi, July 26 : In a bid to inculcate the spirit of environmental protection and conservation in young children through vibrant and fun-filled series of books, TERI press, the publishing arm of The Energy and Resources Institute (TERI) and an independent publisher in its own right, in collaboration with Reliance TimeOut launched its brand new series of children's books with great fanfare today, at the Reliance TimeOut store, Ambience Mall, Gurgaon.

The concise and informative series of books, printed on recycled paper, introduce children to the critical issues of climate change and offer information on clean, green solutions to the problem of Global Warming. Beautiful photographs, detailed illustrative work, and natty designs make this series a visual delight for kids. Engaging text, reviewed by experts in the field of environment, and high production values make these books a must-have for every child.

Apart from the release of the books, TERI had also organized an environment quiz, aptly titled 'The Green Genius Quiz' which featured quiz teams from top Delhi schools as they battle it out for the title of 'TERI Mini-Environmentalist'. Underprivileged children from Gurgoan also participated in a poster painting competition - 'The Green Canvas' - at the venue.

Beginning with Delhi and followed by Bangalore, these books - published under TERI Press' children's imprint Terrapin - will be available at all Reliance TimeOut and Reliance Fresh outlets across India. Aimed at sensitizing young children to environmental problems and the urgent need to protect our planet, the launch showcased the efforts of Reliance TimeOut towards making quality non-fiction literature accessible to future generations.

Terrapin books - first of the kind in India - are produced under the aegis of Dr R K Pachauri, Director-General, TERI and head of the Intergovernmental Panel on Climate Change (IPCC), joint winners of the Nobel Peace Prize 2007.

Explaining the rationale behind the children's book imprint, Dr RK Pachauri said, "It is really in the hands of children to try to change their own lives towards greater protection of the environment and all our natural resources. I hope those who read these books will not only enjoy them greatly but also feel inspired to implement actions that are described in these pages, so that we create a beautiful, peaceful and healthy future for the human race."

Speaking of the launch Deepinder Kapany, Head of Reliance TimeOut expressed "It is important we integrate all children in sensitizing them towards the environment, we are proud to partner TERI in these activities which will touch both privileged and underprivileged children".

"At Reliance TimeOut we have an extensive range of books for children - this is aimed at creating an interest in reading from the young age itself. We offer many fun experiences to young children which enables them to learn and develop much better and in a bright and healthy environment," he added

Madhu Singh Sirohi, Manager In-charge, TERI Press, added "The mission of Terrapin books is not only to inform, but also to encourage observation, application, and positive participation in tackling environment-related problems. We are honoured to partner with an established and respected player like reliance retail in this endeavour."

TERI Press aims to publish very colourful and attractive international quality children's books on environment related subjects. All books are printed on recycled paper.

The series is geared towards enhancing the 'green quotient' in our future generation through literature that entertains while preparing them for a 'green' tomorrow. About 100 titles will be launched in the year 2008-09, targeting children from the age of 5 yrs onwards to 15 years.

ANI