Indiagames 'Games On Demand' milestone - 10,000 subscribers
Mumbai, 16th January, '08: The study conducted on more than 10,000 paid subscribers of Games on Demand (GoD) subscription service on Indiagames, India's benchmark online and mobile games company, reveals that the year 2007 saw a dramatic increase in the consumption of gaming across age groups and income segments. Mobile gaming saw a huge jump in numbers coming specially from the smaller towns and at lower price points, while online gaming was able to make a mark with about 3 million gamers. Also, launches of consoles like XBOX 360 and Sony PS3 saw a surge in consumer interest in the gaming space.
Speaking on the study, Mr. Vishal Gondal, CEO, Indiagames said, "The facts and observations from this study are quite exciting for everyone in the gaming industry. The year 2007 has been great and we believe 2008 would be much more exciting. We will definitely see more people budgeting gaming into their spending on entertainment."
"The study is of interest to marketers across industries as more people are playing during prime time. Also 60% of the gamers are aged above 22 years with working professionals and business people comprising of 34% of gamers. The preachers of In-Game advertising have some thing to munch here." He added.
Key observations from the study
- Indiagames through its Games on Demand (GoD) subscription service has recorded about 10,000 paid subscribers. In 2007 the total game play on the service was recorded as 279,81,060 minutes over 1 year with an average time spent of about 233 minutes per user per month and a peak usage of 981 users.
- 60% of the gamers are aged above 22 which breaks a myth that gaming is of interest to only teens.
- 50% of the gamers are from North, 25% from West followed by 20% from South. The Eastern region comprises of only 5%.
- The gaming scenario is still dominated by males but share of women is constantly growing. 13% of the gamers are women and the rest males.
- The time at which people play also varies. The peak time of gaming is 7 PM with the maximum play is recorded between 7 PM and 12 AM. The lowest play time is recorded at 5 AM.
- 34% of the users are working professionals and business people. 7% of the users are housewives and 4% of users are retired people.
- The top game genre is Casual gaming with 47% share followed by Strategy & Action with 17% each.
- The most played game is Chess-master challenge followed by Diner Dash 2 and Flip Words - overall a healthy blend of casual, strategy, action & sports games.
Top 10 Games of 2007
| & nbsp; | Publisher | Game | Genre | % Played |
| 1 | Play First | Chess-master Challenge | Casual | 7.053 |
| 2 | Play First | Diner Dash 2 | Casual | 6.972 |
| 3 | Hipsoft | Flip Words | Casual | 6.418 |
| 4 | Microsoft | Age Of Empires II-The Age Of Kings | Strategy | 6.18 |
| 5 | Microsoft | Age of Empires II -Conquerors | Strategy | 3.574 |
| 6 | Play First | Diner Dash 3 - Flo on the Go | Casual | 3.375 |
| 7 | Codemasters | I.G.I 2 - Covert strike | Action | 3.087 |
| 8 | Atari | Ballance | Casual | 2.832 |
| 9 | K2 Network | War Rock | Action | 2.308 |
| 10 | Codemasters | Brian Lara Cricket | Sports | 2.139 |
ABOUT INDIAGAMES LTD
Indiagames Ltd is India's benchmark mobile and online games company and a leading global mobile game publisher. The Company is engaged in publishing and developing games across various platforms including Online and Mobile. Indiagames' products are developed and published across all major technology platforms and are distributed through partnerships with mobile operators in over 75 countries.
In India, the Company also distributes games via its consumer focused website and operates a broadband Games on Demand service located at http://www.indiagames.com. Indiagames has over 300 employees and offices in Mumbai, London, Los Angeles & Beijing. Internationally the company publishes mobile titles via its IG FUN brand. Key investors include UTV, Adobe Inc., and Cisco Systems Inc.
Indiagames, IG FUN and Beat This are trademarks of Indiagames Ltd.
For More Information:
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