Annik launches Active Insights Managementsm

Annik, the leading market research and data analytics services provider in India, announces the launch of their flagship insights platform, called Active Insights Managementsm.

Gurgaon (Haryana), Feb 7 : Annik, the leading market research and data analytics services provider in India, announces the launch of their flagship insights platform, called Active Insights Managementsm.

Active Insights Managementsm is a powerful solution that enables the creation and delivery of insights from multiple primary and secondary data sources to users when and where they need it.

The company's President and CEO, Rahul Sahgal, said: "We understand that in order to get a well-rounded view of a situation, any single data source is not sufficient. Apart from a company's primary and secondary research library, a key component of information required to gain a complete picture, is the perspective from consumers, key influencers and other stakeholders. Therefore, apart from an effective way of organizing and mining primary and secondary research data, we have included a unique service to harness the internet as a data source via RSS feeds from traditional as well as non-traditional news sources."

"This new platform will allow companies, on an ongoing basis, to better leverage their research spend to gain a multi-dimensional view into key issues affecting them and their brands, and, as important, in a reasonably short time span," Sahgal added.

The solution equally leverages technology as well as trained analysts to address a major demand of today's marketing and research community - to provide customized actionable insights as quickly and efficiently as possible, with the absolute highest degree of quality assurance.

There are three layers to the platform -

1. a data asset mapping component that evaluates the various sources of data and their relevance to decision variables, providing data integration into the platform

2. an easy to use application platform that acts as a conduit to various sources of information,

3. an analyst based component (Ask Your Analyst), where extension teams can respond to requests and perform in-depth analyses of data

The tools that form part of the platform would be available to clients to utilize to mine the information and view reports, as well as to the analysts who would use them to search for insights into the business question at hand.

ANI