Samsung launches its 2008 range of biosleep air conditioners

Launches 10 new Split and 5 new Window AC models, Targets 110% growth in AC business in Andhra Pradesh

Hyderabad, February19, 2008: Digital technology leader, Samsung India Electronics Pvt Ltd today announced the launch of its 2008 range of biosleep air conditioners. The new air conditioner range comprising of 10 nos. of star rated Split AC models and 5 Window AC models, will see the Company entering new capacity segments like 0.8T and 1.6T in Split ACs and 1.6T in Window ACs in addition to range enhancements within existing capacity segments. With the introduction of the new models, Samsung has a lineup of 29 Airconditioner models across the Window and Split AC segments. The company which is targeting a 22% market share in air conditioners this year, plans to strengthen its air conditioner business this year through an aggressive sales channel expansion for its Home appliance business as well as expansion of its AC S&S network by over 70%.

Announcing the launch of the new Air conditioner range, states Mr. R. Zutshi, Dy MD, Samsung India, "Product differentiation in the form of the biosleep feature, the Samsung Ultra tropical rotary compressor and the design of Samsung air conditioners coupled with our enhanced channel penetration should help us achieve our targeted 65% increase in AC volumes this year. We expect our Split AC volumes to grow from around 50% contribution level witnessed last year to around 58% of our total AC Volumes this year." states Mr. Zutshi. The Company expects to achieve a 110% growth in its Air conditioner business in Andhra Pradesh this year.

Samsung's new AC range has been developed by studying the sensitive sleep patterns of human's scientifically. This innovative technology known as the biosleep function keeps the skin's temperature at an optimal level during the three stages of dormancy -falling asleep stage; sound sleep stage and wake up stage and results in 82% longer deep-sleep hours for a more rested brain and body. It quickly cools down room temperature during the falling asleep stage, keeps optimum skin temperature for a deep and comfortable sleep by preventing the skin from drying during the sound sleep stage and raises room temperature to raise human body temperature for waking up, so that the user wakes up more refreshed in the morning. Furthermore, the Good Sleep Mode saves up to 30% energy as compared to conventional cooling.

The Company has put a lot of thrust on customizing its product range for the Indian market. The Company has equipped its complete Air conditioner range - both Window and Split ACs - with the specially developed Ultra tropical rotary (UTRTM) compressor that can quickly cool the air even in severe hot climate. The UTRTM Compressor maximizes the energy efficiency of Samsung air conditioners by up to 10% and ensures lower power consumption. The UTRTM Compressor features a high torque motor that can operate under heavy loads and starts up even in low voltage conditions.

The Samsung Window Air conditioner range comprises of eleven models across 1.0 T, 1.5 T,1.6 T and 2.0 T capacities, with the new models having been introduced in the 1.0T, 1.6T and 2.0 T capacities across the 'Z' and 'X' series of Samsung Air conditioners. The Samsung Window AC range comes with unique features like biosleep Samsung UTRTM compressor, filter choke indicator, energy saving mode, Bio evaporator and memory restart function. The X series of Samsung Window ACs comes with an Auto shutter grill wherein a four way movement of blades provides fresh air to every corner and the vents shut down automatically when the airconditioner is not in use preventing exposure to dust and dirt. While the Samsung Split Ac range comprising of 18 models across the Vivace, Neo Forte and Forte series is priced in the range between Rs 17,790/- to Rs 32, 390/- , the Samsung Window AC range comprising of eleven models is priced in the range between Rs 15, 230/- to Rs 22,990/-.

In addition to its Air conditioner business, Samsung India plans to boost its business across other home appliance segments as well. The Company has planned innovative new products introductions across its refrigerator and microwave oven categories in Quarter 1, 2008. Samsung India plans to boost its fully automatic washing machine business by commencing the production of drum fully automatic washing machines at its Sriperumbudur manufacturing facility. The Company has set up production capacity of 50,000 units per annum at this facility. Samsung India plans to continue manufacturing fully automatic and semi automatic washing machines at its Noida facility. The Company has also enhanced the manufacturing capacity of its refrigerator facility at Noida from 0.8 million units per annum to 1.4 million units per annum this month.

Samsung India plans to beef up the visibility for its Home Appliance products by carrying out over 225 Dream Home Roadshows all over the country, especially in Tier II and Tier III cities. "We will be leveraging our Brandshop network as well as new emerging opportunities in the form of large format retail for our Home Appliance products this year." states Mr. Zutshi.

About Samsung India

Samsung India is a 100 per cent owned subsidiary of Samsung Electronics Co., Ltd. (SEC) in India. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

For Further Information , please contact:

Ruchika Batra, General Manager, Corporate Communications, Samsung India Electronics Pvt.Ltd., ruchika.b@samsung.com

Satya Pamula, Principal Consultant, Integral PR, Ph: 2776 8854

Integral PR