Chak De with Sagarika at the Reebok Womens World

-Business Wire IndiaThursday afternoon was the perfect rendezvous when two icons who personify sports - Reebok the worlds leading sports brand and Sagarika Ghatge, the player who epitomized competitiveness in the much talked about movie Chak De India, came together on one platform.

New Delhi, Sept 27: (ANI: Thursday afternoon was the perfect rendezvous when two icons who personify sports - Reebok the world's leading sports brand and Sagarika Ghatge, the player who epitomized competitiveness in the much talked about movie 'Chak De India', came together on one platform.

The occasion was the spectacular opening of Reebok's First Exclusive Women's World store at DT City Centre Mall, Gurgaon, followed by the grand launch of the all new Women's wear collection from Reebok.

Reebok India also announced that Sagarika Ghatge will now be doing a "Chak De" dressing up in the all new Women's collection from Reebok and join the likes of MS Dhoni, Yuvraj Singh, Irfan Pathan as the new brand ambassador for Reebok.

Announcing this, Subhinder Singh Prem, Managing Director, Reebok India Company, said, "We would aggressively be focusing on the women's category and plan to create new product lines and launch women's only stores to befriend our women consumer, there is a need for a brand ambassador who could make a sporty fashion statement and at the same time command a mass appeal. Sagarika is known for her strong sports legacy, she has been a state level champion in athletics and also a hockey player during her school days at Mayo College. She embodies the pulse points of our brand -individuality, authenticity and ideology. "

The evening started off with a ravishing fashion show with models sashaying down the escalators along with show stopper Sagarika Ghatge showcasing the occasion usage collection from Reebok. The highlights of the collection were both performance and lifestyle.

"The launch of an exclusive Women's Collection from Reebok is a very exciting time for us and marks our foray into the burgeoning lifestyle space. Women today love a sporty causal look and Reebok is best poised to synergize fashion with sports and provide the customer the much desired look and feel. We see a perfect synergy between the brand and Sagarika and we believe that the relationship will go a long way in defining the new line as a perfect range for women on all occasions," he further added.

Targeting today's generation the all new Reebok's Women's wear line speaks of comfort, refinement and functionality and at the same time it represents style and charisma for the wearer. While Running, Tennis, Gym wear and Fitness were a part of the performance collection, the rugby collection, classics comprised the occasion usage for street and club, thus showcasing the entire range.

Commenting on the association with Reebok, Sagarika Ghatge, said, "I have been a sportsperson myself throughout my schooling in Mayo College and my character in Chak De India also stood for sportsmanship, thus it's easy for me to identify with and truly believe in Reebok's brand philosophy. Reebok appeals to me as a brand that stands for sportsmanship and it's a great privilege for me to be associated with this brand. I look forward to working with one of the most trusted brand names in the country. In fact I am also very excited about joining Reebok Instructor Alliance (RIA) and undergo the fitness training to become a Reebok Fitness Instructor."

Reebok has done a series of communication targeting women. First in line was the 'I am More' campaign featuring Hollywood actress Scarlet Johansson. The campaign was carried forward with Indian celebrities like Bani- MTV Roadie, Isha Talwar- Dance Instructor and Tammy- fashion model. Now with Sagarika Ghatge as the brand ambassador for the exclusive women's wear line, Reebok has taken another step in the direction in extending their association with women and help them fulfil their potential both on the field and off it.

ANI