BA Systems Appoints Microsense as their National Partner

BA Systems, the first Indian Enterprise Core and Edge Managed Router Manufacturer today announced that they have appointed Microsense as their National Partner to sell its products and solutions across India.

Bangalore, 24th September, 07: BA Systems, the first Indian Enterprise Core and Edge Managed Router Manufacturer today announced that they have appointed Microsense as their National Partner to sell its products and solutions across India. Microsense is the leading provider of WAN and Wi-Fi Solutions in India, through a network of seven Sales offices located at Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Pune, Kolkata and support centres in over 20 Cities in India.

"The building of this new partnership will help BA Systems to promote its high quality products and solutions in verticals like mid-sized & large enterprises, service providers, education, hospitality, medical care sector, etc." said Mr. B Jagadish - VP, Sales & Marketing of BA Systems. "BA Systems will also work with partners to develop new solutions to best address customer needs and deliver innovative and tailor made solutions to the local market."

"Our partnership with Microsense is a critical part of BA System's plan to rapidly grow market penetration in Indian markets. Microsense has a strong portfolio, a great reputation in the industry, and an aggressive team committed to delivering high grade services & solutions. Microsense is a pioneer in providing Wi-Fi Internet Services", said Mr. Jagadish.

"With over a decade of experience in serving the Hospitality Industry, Microsense is a clear leader in this industry segment. Their solution suite which comprises wired and wireless broadband Internet services, In-room Entertainment, networked surveillance systems and IP Telephony across mid market and enterprises , is a key market segment for BA Systems", he added.

"Under this partnership, BA Systems brings world-class routers to Microsense' services offering. By building strategic partnerships with providers such as BA Systems, we continue to enhance our innovative solutions, automating and converging service-provider networks for profitable growth of existing and emerging services", said Mr. Sujit Singh, VP Sales & Marketing - Microsense.

About BA Systems

Funded by a leading Silicon Valley investor, Bessemer Venture Partners, BA Systems was incorporated in February 2005 with an objective to produce the most versatile, robust, state of the art carrier class routers to meet the growing needs of the Enterprises and SMB's across the globe.

BA Systems is headquartered in Bangalore with office in San Jose. The R&D Centre is located in Bangalore leveraging the rich domain expertise and value of skilled Indian engineering resources and does contract manufacturing in Chennai.

BA Systems has developed the industry's first ever cost-effective Application Integrated Router series and Management platform, designed for fast growing companies with complex networks. Leveraging the combination of new packet processing software and embedded management utilities, BA's routing solutions empower the CIOs and IT managers to align their existing network resources to multiple applications thereby significantly reducing CAPEX and OPEX for multi-site heterogeneous network deployments. www.ba-sys.com

For more information, please contact:

Amit Jain, Equator Communications, Ph: +91 80 4123 9060, Mobile: +91 98860 62866, Email: amit@equatorpr.com, www.equatorpr.com

Krishna PV, BA Systems, Ph: + 91 4174 6000, Mobile: +91 99001 51355, Email: krishnapv@ba-sys.com, www.ba-sys.com

Equator PR