Kingfisher Airlines partners with Paymate to launch FLYBUYSMST

Kingfisher Airlines today announced the launch of FLYBUYSMST, Indias first SMS-based ticketing service that works across all mobile networks in India.

Mumbai, Oct.9 : Kingfisher Airlines today announced the launch of FLYBUYSMST, India's first SMS-based ticketing service that works across all mobile networks in India.

This service innovation is the result of a strategic alliance with PayMate, India's leading wireless transactions company.

With the introduction of FLYBUYSMST, Kingfisher Airlines becomes the first airline in India to introduce an SMS-based service which allows customers to 'search, book and pay' for tickets start-to finish on the mobile itself. Being an SMS-based service, it is easy to use and works on any handset model or operator. Here's how it works:

Step 1: SEARCH

SMS KING From City To City Date of Travel to 5r667711 E.g. FLY Mumbai Delhi 25Oct

Step 2: BOOK

You will receive an SMS detailing all Kingfisher Airlines flights on the sector with departure time and best available fares. To book, reply to the SMS with the preferred flight option and guest's name.

Step 3: PAY

To buy the ticket, PayMate users can authorize the payment via SMS with their PayMate PIN. Non-PayMate users can pay securely with their credit card over an automatic IVR call-back. The booking details will be sent to customers shortly via SMS.

Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines said, "Kingfisher Airlines has always been at the forefront of innovation in the aviation industry. This SMS-based ticketing service is yet another effort to offer our guests unparalleled convenience via a world-class reservation facility."

Ajay Adiseshann, Managing Director and Founder, PayMate said, "Considering the rapid proliferation of mobile handsets in the country, the cell phone will emerge as the premier device for conducting transactions. With the introduction of the Kingfisher Airlines - Paymate offering, it will be a truly anytime, anywhere experience targeted at anyone with a mobile handset."

Vikram Malhotra, Head-Marketing, Kingfisher Airlines, added, "In a world where time is becoming the most precious asset, the challenge is to reach out to our customers rather than waiting for them to reach out to us."

ANI