SEMPO brings together Google, Yahoo in its first meet

SEMPO (Search Engine Marketing Professional Organization) India, governed by SEMPO's Asia Working Group, organized its first meet today to understand the challenges being faced by the rapidly growing search market in India and how SEMPO can contribute in resolving some of them.

Mumbai July, 06, 2007 : SEMPO (Search Engine Marketing Professional Organization) India, governed by SEMPO's Asia Working Group, organized its first meet today to understand the challenges being faced by the rapidly growing search market in India and how SEMPO can contribute in resolving some of them. The meet was attended by representatives from Google, Yahoo, Communicate2, Pinstorm, GroupM, Internet and Mobile Association of India (IAMAI) amongst others.

SEMPO India Group is a Nonprofit Search Marketing Specific Trade Organization. SEMPO concentrates primarily on Education and Awareness with its aim being to serve the professionals and the industry involved with Search Engine Marketing (SEM). SEMPO India Chair and Managing Director, Communicate2, Vivek Bhargava said, "Although the internet population of the country may be less than 5 % however unlike developed nations this 5 % of the population would actually control over 70 % of the disposable income of the country, especially in all travel, financial and Lifestyle products. Search is the most effective medium to reach this target audience. SEMPO India aims to increase the awareness of Search as a medium of cost effective advertising." He further added, "The fact that these internet users have a huge influence in the purchase decisions of their families needs to be recognized and the group targeted to enhance marketing impact. SEM can help organizations in emerging markets reduce their costs of customer acquisition."

About the Search Engine Marketing Professional Organization

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. SEMPO represents the common interests of more than 500 companies and individuals worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, SuperPages.com, Atlas, and Search Engine Strategies.

For further information contact:
Ruchi Mehta, Adfactors PR, # 9833052656, ruchi.mehta@adfactorspr.com

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